Juniper
Jon Lai, Founder of The Perfect Heartio and Atomic Group
The Perfect Heartio (TPH), a homegrown brand rooted in Traditional Chinese Medicine (TCM), today officially unveiled the results of its first clinical report—establishing itself as Malaysia’s first clinically validated TCM supplement for heart health.
The 12-week open-label study, conducted on 50 participants aged between 30 to 60, provides scientific backing to what many long-time users of the product already believed: that TPH’s unique formulation of TCM herbs significantly improves cardiovascular health. The findings were presented during a press conference at Element Kuala Lumpur, attended by health professionals, TCM experts, brand partners,
and members of the media.
A Vision Built on Trust, Backed by Science
Since its founding, The Perfect Heartio has served thousands of Malaysian households with a clear mission: to offer a natural yet effective way to support cardiovascular wellness. But for founder Jon Lai, that promise had to eventually go beyond tradition.
“From the beginning, The Perfect Heartio has been more than just a health supplement; it represents both cardiovascular vitality and a deeper sense of family connection and care. We are proud to say that even as a very traditional, Chinese herbal product, we’ve successfully partnered with some of Malaysia’s leading modern pharmacies like Caring Pharmacy, Alpro, and Sunway Multicare Pharmacy,” said Jon Lai, Founder of The Perfect Heartio and Atomic Group.
“This clinical report is our way of honouring that trust and setting a new standard—not just for our brand, but for TCM in Malaysia.”
Why This Matters
Cardiovascular disease remains the leading cause of death in Malaysia, affecting over 1 in 4 adults. While public awareness of heart health is growing, consumers often face a trust gap when it comes to herbal or natural supplements. Most products in the market rely on traditional claims but lack scientific validation.
The Perfect Heartio aims to change that.
A Study That Backs What Users Feel
The brand commissioned a clinical trial led by Dr. Tan Chung Keat, which was conducted over a 12-week period and involved 50 adults aged 30 to 60. Participants consumed TPH twice daily, with evaluations conducted on cholesterol levels, inflammation markers, and overall well-being. “We designed the study to reflect real-world usage. Without drastically changing their diet or lifestyle, participants saw results simply by adding TPH. The outcomes even exceeded our expectations. Not only did key biomarkers improve, but participants also reported feeling noticeably better.”, said Dr. Tan.
What Makes The Perfect Heartio Different?
The product’s efficacy comes from a carefully formulated blend of eight traditional herbs, including:
● Alternanthera sessilis – known to clear blood vessels and reduce lipid buildup
● Astragalus membranaceus – improves circulation and cardiac recovery
● Ginger – supports anti-inflammatory response
● Panax notoginseng – enhances blood vessel regeneration
● Ligusticum chuanxiong & Codonopsis pilosula – boost oxygenation and reduce fatigue
Unlike many modern supplements, TPH is liquid-based, allowing faster absorption into the bloodstream and easier integration into daily routines. The Perfect Heartio doesn’t just focus on cardiovascular health. It also emphasizes emotional care and family bonds, promoting a culture of filial piety and turning daily
wellness into an expression of love. This emotional dimension has helped drive its distribution success, starting from boutique TCM clinics and now expanding into modern, mainstream pharmacy chains. Today, The Perfect Heartio is available at over 150 outlets across West and East Malaysia, including: Caring Pharmacy, Alpro Pharmacy, Sunway Multicare Pharmacy and more.
Celebrity Ambassador:庄学忠 Joins the Heart Movement
At the press event, Malaysia’s renowned veteran singer 庄学忠 (Xue Zhong) was officially appointed as The Perfect Heartio’s brand ambassador. Known for his soulful voice and warm public persona, Xue Zhong is also a long-time advocate for wellness and balance. “To me, protecting the heart isn’t just about emotional care. It’s the foundation of physical health. I’ve worked with The Perfect Heartio for over five years now, united by a shared mission to promote health and love. The effects of The Perfect Heartio are something I’ve genuinely experienced myself, and now, with scientific validation backing it, I feel proud and reassured to be its ambassador.” said Xue Zhong.
Industry Implications
According to industry estimates, Malaysia’s herbal wellness market is projected to exceed RM2 billion by 20271. Yet, only a small fraction of products in this category are supported by formal clinical trials. “Consumers are smart. They ask questions. They search. If you’re not backed by evidence, you’ll be left behind,” said Jon Lai. “We welcome others in the industry to join us in raising the bar.”
