Contributed by Kenny Phang.
In collaboration with Defy Media.
Attention all Gen Z queens! Get ready to rock your world with an extraordinary collaboration that’s about to make waves. Tealive and Sunsilk are teaming up to bring you the ultimate power duo: the irresistible fusion of honey and passionfruit! It’s all about treating yourself to the refreshment you truly deserve. Take a moment to breathe and immerse yourself in a sensational experience for your hair and body. We’re talking about next-level hydration, rejuvenation, and achieving those #SelfCareGoals like a true queen!
Life moves faster now than it ever did before. In the midst of the daily rush, finding a moment that is truly your own can be a challenge. There’s where Sunsilk , Watsons and Tealive join forces to empower you to take a moment for yourself and breathe. By Co-creating with Watsons and Tealive, Sunsilk’s new Honey and Passionfruit shampoo now allows you to not only enjoy the benefits of these fantastic ingredients when consumed but also apply them for a refreshing and hydrating hair care experience. Sunsilk’s ambassador, Erissa Puteri, offers her perspective on this exciting collaboration. Not only is she an accomplished actress and singer, but she also manages to excel as a full-time student while effortlessly
balancing her influencer work. With her impressive multitasking skills, she serves as a perfect representative to embody the spirit of Generation Z. You can find her thoughts on this partnership at: https://www.instagram.com/p/Ct_qVpxpqf9/.
Watsons has been successfully running a co-creation campaign with Sunsilk for the past 4 years. This year, they took their collaboration to the next level by introducing an exciting new addition: the natural series, which consists of two refreshing ingredients, Honey and Passionfruit. To make this venture even more innovative, Sunsilk and Watsons partnered with the renowned beverage company, Tealive, seeking inspiration from their popular Fruit Tea series. Leveraging the power of collective creativity, they engaged Watsons Club Members, allowing them to participate in the decision-making process by voting for their favorite fruity ingredients.
Following the enthusiastic response, Sunsilk’s dedicated Research and Development team and Watsons embarked on a journey to transform the chosen ingredients into the concoction we know today as the Natural Honey & Passionfruit Shampoo. As the Natural Honey & Passionfruit Shampoo launched exclusively in Watsons, it marks yet another milestone in the fruitful partnership, delighting customers and setting new standards of excellence in the beauty and personal care market.
Tealive, known for being No1 Lifestyle Tea Brand, has crafted refreshing beverages using the same key ingredients of honey and passion fruit. This collaboration between Sunsilk and Tealive not only nourishes your hair but also to encourage our community that this is your moment to breathe.
POWER OF HONEY & PASSIONFRUIT
Honey, with its emollient and humectant properties, is not just a delight for your taste buds but also a natural moisturizer for your hair. Its emollients work wonders in smoothening the hair follicles, resulting in locks that are beautifully shiny and radiant. The humectants in honey attract and retain moisture, providing deep hydration and conditioning for your hair, leaving it supremely healthy.
But that’s not all—honey has even more to offer. Apart from its benefits for hair care, honey also boasts anti-inflammatory properties, making it a versatile ingredient for addressing scalp conditions like psoriasis and eczema. Whether applied topically or consumed, honey acts as a true elixir that provides nourishment and care, ensuring your hair looks and feels its best, while also offering potential health benefits when included in your diet.
Passionfruit, on the other hand, is a rich source of antioxidants such as Vitamin A, C, and B2, along with vital nutrients like copper and potassium. These elements work harmoniously to support the growth of healthy and lustrous hair. Passionfruit’s hydrating qualities are exceptional, as it helps lock in moisture, effectively preventing and combating dryness. The result? Hair that is not only beautifully hydrated but also keep your hair & scalp fresh & fragrant throughout the day.
COLLABORATION WITH KEY PARTNERS
Not only that, Sunsilk, Tealive, and the No.1 Retail Brand in Malaysia – Watsons have something extra special in store for all you incredible Gen Z girls out there. Get ready to be amazed as we not only unveil our fantastic new shampoo and drinks, but also introduce mind-blowing mechanics that are designed to reward and celebrate your commitment to self-care.
Get ready to elevate your self-care routine like never before! Don’t miss out on this incredible collaboration between Sunsilk, Tealive, and Watsons. Experience the refreshing power of Sunsilk Natural Honey & Passion fruit shampoo and indulge in the tantalizing new drinks crafted by Tealive. But remember, this exclusive Sunsilk Natural Honey & Passionfruit is available exclusively at Watsons, Sunsilk’s rusted retail partner.
So, what are you waiting for? Head to your nearest Watsons store and be the first to grab these sensational products that are tailor-made for Gen Z girls like you. It’s time to take your moment to breathe! Embrace the honey-passionfruit power, revitalize your hair, get ready to shine with Sunsilk, Tealive, and Watsons.