To share festive Raya cheer and make the celebrations a bit sweeter for less privileged communities, Nestlé Ice Cream Malaysia partnered with social activist and philanthropist Kuan Chee Heng, popularly known as Uncle Kentang, to give out 10,000 pints of the recently launched Nestlé LA CREMERIA Chocolate Brownie Fudge & Butter Cookies Ice Cream as part of its Raya Together-gether Bersama Nestlé LA CREMERIA campaign.
Personally handing out pints of the ice cream during the event were Nestlé (Malaysia) Berhad Chief Executive Officer, Juan Aranols, along with the Nestlé Ice Cream Malaysia team led by its Business Executive Officer, Teo Heng Keat. More than 2,000 families received the ice cream, many are from B40 families.
Mr. Juan Aranols, Chief Executive Officer of Nestlé Malaysia Berhad, said, “As many prepare for the festivities, we want to keep in mind those in need and give back to the community in the spirit of Raya. To this end, we are pleased to partner with Uncle Kentang and Empire Project to spread some moments of happiness with Nestlé LA CREMERIA ice cream through this campaign. We know well of the little smiles that sharing a nice pint of great ice cream can bring. We hope our humble contribution will help to make Raya celebrations and gatherings brighter for those in need.”
Mr. Kuan Chee Heng aka Uncle Kentang, social activist, added, “This is a wonderful initiative by Nestlé Ice Cream to share joy and generosity for the Raya festivities. Simple acts of kindness such as this can truly make a difference, showing the less fortunate that we are thinking of them, bringing communities together and giving them enjoyable ice cream moments. We hope this will inspire others to also give back in whatever way they can during festive seasons to help those in need enjoy the celebrations as well.”
The Raya Together-gether Bersama Nestlé LA CREMERIA campaign aims to bring joy and smiles to everyone, as experienced by all the recipients. For interested consumers, the rich and creamy Nestlé LA CREMERIA Chocolate Brownie Fudge & Butter Cookies ice cream is available in all major supermarkets and hypermarkets across the country. This latest addition to the Nestlé LA CREMERIA range is full of rich flavours, offering a delicious and most indulgent experience to all chocolate lovers.