Juniper
Malaysia’s local, founder-led brand ODDLY is making a comeback with a fresh look, a new product lineup, and the same skin-loving mission. Formerly known as Sang Bulu, ODDLY’s rebranding marks more than just a name change—it’s a bold step into a new era of comfort, inclusivity, and ethically crafted skincare.
The name ‘ODDLY’ was inspired by the playful and unusual name of the first product—Sang Bulu, a quirky spin on Sang Kancil. The brand’s story began with a simple, honest start, inspired by a mother who saw a Facebook group conversation about the pressure many women faced to groom before childbirth. What initially began as a small post-COVID income idea quickly grew into a brand with purpose. ‘ODDLY’ represents the beauty of being uniquely different and proudly unpolished—just like its beginnings. Naza Yusof, Founder of ODDLY, believes her mission isn’t to empower women in the traditional sense, but to be inspired by them—by women from all walks of life who continue to shape and drive the brand’s journey.
Continuing the brand’s commitment to create simple, effective self-care solutions that go beyond hair removal. ODDLY now offers everyday body care products that are gentle, safe, and made for all skin types, especially sensitive skin. From the nourishing Purity Shower Oil to the fuss-free, painless Sang Bulu hair removal spray and the Ultimate Brightening Roll On Remedy, ODDLY makes caring for your skin easy and comforting.
ODDLY is proudly growing from a humble, homegrown solution into a beauty brand that speaks to everyone—mothers, young professionals, and everyday users who value convenience, effectiveness, and self-care that fits into fast-paced lives. From its early beginnings to being recognized as a Top 10 Winner at the Selangor E-Commerce Xccelerator (ECX) 2024, ODDLY’s journey is a true reflection of what local Malaysian brands can achieve. With plans to expand across Southeast Asia, starting with Indonesia in Q3, ODDLY is ready to show that a proudly Malaysian name can grow, scale, and stand confidently on the regional stage. “ODDLY’s story has always been shaped by women who use it. I didn’t set out to create products that dictate beauty. I wanted to create something that feels personal—something that grows from the lives, stories, and confidence of the women who inspire me every day.” Naza Yusof, Founder of ODDLY
Explore the full ODDLY experience and see why this brand is redefining effortless self-care for modern routines. Visit www.oddly.my and @oddly.my to learn more and shop the full product lineup.
Recommended Starter: Try Sang Bulu—the signature painless hair removal spray that started it all. For first-time buyers, enjoy a special 10% off when you shop on ODDLY’s website. Don’t miss it!
