Juniper
From coffee-fueled wellness meetups in LA, to infrared sauna parties at Othership in New York, and Diplo’s Run Club making fitness social, the global movement of experiential wellness is surging. Now, Malaysia is diving in.
Welcome to COLDCHELLA on 25th May 2025 — the mother of all recovery raves, brought to you by BABEL, Malaysia’s premier lifestyle and fitness destination. A full-day fusion of ice, music, movement, and self-care, COLDCHELLA wasn’t just an event — it’s wellness with a pulse. At its heart? A record-breaking 200,000-liter communal ice bath, the largest in Malaysia — infused into Babel TTDI’s rooftop saltwater infinity pool and loaded with 100 tonnes of ice, the equivalent of 20,000 bags of convenience store ice. After the plunge, the deck erupted into a sunset soundscape, with DJs and skyline views setting the mood.
MORE THAN A PLUNGE
Beyond the cold and the music, festival-goers explored a multisensory playground of movement labs, beauty activations, sauna rituals, wellness diagnostics, and delicious refuel zones. Think of it as a wellness theme park — where recovery, indulgence, and rhythm collide.
EXPERIENTIAL HIGHLIGHTS
🔥 WELLNESS ZONE
• Viva Dance Team – Lollipop Dance Sessions
• Pickle Park – Mini Pickleball Experience
• SweatSpa – Infrared Sauna Experience
• Thai Odyssey – 5-Minute Shoulder Massage
• SNAC – Free Nutrition Consultations
• Technogym – Body & Fitness Tech Check-ups
MEDICAL ZONE
Eternal Wellness – Instant Health Screening:
Blood Sugar, BP & Oxygen Saturation
✨ BEAUTY & RECOVERY LOUNGE
• Cocodry – Outdoor Blow Dry Bar
• Lumi – Skin Consult Lounge
• Paloma – Guasha Therapy Zone
• The Overthink Co. – Scent Discovery & Mindful Aromas
🍽 F&B PARK
• Kenny Hills Bakers – Pastries & Bakes
• La Juiceria – Cold-Pressed Fruit Juices
• Joloko – Bold Tropical BBQ
• Licky Chan – Wacky Artisanal Ice Creams
🍸 BOOZY BALANCE
• Rise – Anti-Hangover Hydration Shots
• Tap Tap – Mobile Craft Bar
• Heineken – Premium Beer Lounge
• Perrier-Jouët – Champagne Garden
🎧 SOUND EXPERIENCE
• Devialet – Audiophile-Level DJ Booth & Soundscape
EXPERIENTIAL HIGHLIGHTS
💦 200,000L Ice Bath – Fueled by 100 tonnes of ice = 20,000 bags of chill
• 🎧 Live DJ Performances – Featuring Aida Ho, Julia Deychuk, Pauly B, Joleen and Hui
• 💇 Beauty & Recovery Activations – From Cocodry, Lumi, Paloma, and more
• Fringe Fitness & Wellness – Unique zones for movement, sauna, diagnostics & dance
• 🥘 F&B Park – Clean eats, guilty pleasures, and curated drinks from Malaysia’s best
• 🎁 VIP Perks – Luxe goodie bags, exclusive bar access & partner vouchers
A DEEPER PURPOSE
More than just a celebration, COLDCHELLA reflects Babel’s mission to inspire holistic health. “To stay youthful, start young,” says Boon Tan, who has spent the past eight years researching the science of aging through personal trial and transformation. His journey — from peak performance to burnout and back again — shaped Babel’s full-stack approach to wellness, designed to support long-term health from every angle.
That same vision now powers Babel’s new Under-30 Membership, offering 9 monthly visits, 6 group classes (including 2 Pilates sessions), and access to a growing wellness community — all for just RM180/month (+SST). It’s a bold step toward making longevity more accessible for the next generation.
