Cetaphil Bright Healthy Radiance Unveils NEW! Multi-Action Power Duo For Instant Lasting Radiance With Clinically Proven Results In 14 days

Launch Gambit

Contributed by Kenny Phang.

In collaboration with Defy Media.

Product Unveiling

CETAPHIL®, the No.1 dermatological skincare brand in Malaysia* proudly presents two additions to the Bright Healthy Radiance range – the Cetaphil Bright Healthy Radiance Perfecting Serum with 7x Power Benefit and the Bright Healthy Radiance Gentle Renewing Cleanser, Cetaphil’s first and only 3-in-1 facial cleanser. These innovative products harness the GentleBright Technology, marking a new era in skincare. With clinically proven results in just 14 days, this technology goes beyond brightening and establishes superiority with the NEW Power Duo and its multi-action benefits. As Cetaphil prioritises comprehensive care for every skin story, the brand remains committed to maintaining a tolerability profile.

Cetaphil, a leading sensitive skin specialist with over 75 years of heritage tested by dermatologists, is continuously striving for a more complete and powerful anti-hyperpigmentation strategy with the Bright Healthy Radiance 2.0 Perfecting Serum and Gentle Renewing Cleanser. Its cutting-edge yet gentle technology targets the causes of dark spots and dull uneven skin tone, which are common skin conditions experienced by many.

Cetaphil Bright Healthy Radiance Perfecting Serum
Cetaphil Bright Healthy Radiance Gentle Renewing Cleanser
Cetaphil Bright Healthy Radiance range

Cetaphil Bright Healthy Radiance is formulated to effectively combat pigmentation while remaining gentle on sensitive skin. Its advanced formula specifically targets melanogenesis and inflammation, addressing the underlying factors that contribute to pigmentation in sensitive skin. The result not only delivers clinically proven visible improvements but also reduces dark spots. With Cetaphil Bright Healthy Radiance, even those with the most sensitive skin can achieve a brighter and more even complexion.

Powered by the new generation of GentleBright Technology, Cetaphil Bright Healthy Radiance combines a unique blend of brightening and soothing ingredients – Niacinamide and White Sea Daffodil, which has anti-inflammatory brightening properties and acts as neuroactive agents. Now, with the new generation of GentleBright Technology, formulated with Advanced Peptide and Antioxidant C, it addresses dark spots with targeted five levels of brightening mechanism and acts as a powerful antioxidant to reduce signs of fatigue by boosting hyaluronic acid synthesis.

The NEW! Bright Healthy Radiance Perfecting Serum delivers 7x power benefit for bright, radiant skin and is clinically proven to reduce dark spots caused by sun, aging, acne, scars, and hormonal changes. It also improves the skin radiance and luminosity by at least 42%, reduces fine lines by 29%, and evens skin tone by up to 20% after 12 weeks. Meanwhile, the Bright Healthy Radiance Gentle Renewing Cleanser is Cetaphil’s first 3-in-1 facial cleanser, enriched with Vitamin E and Jojoba Beads that gently exfoliates, removes pollution, and brightens the face for a radiant and healthy-looking skin. It also removes up to 79% of pollutant particles. This cleanser is clinically proven to refine skin texture for clear, radiant skin, while respecting sensitive skin.

Together, this power duo builds superiority to go beyond brightening. When used together, it instantly boosts skin radiance by +41% and luminosity by +30%, ensuring complementary benefits to drive optimal regimen benefit.

Panel Discussion (L-R): Elfira Loy (Celebrity), Agnes Chan (Brand Manager, Galderma Malaysia), Dr. Liyana (Dermatologist), Julie Woon (Host)
Launch Gambit (L-R): Elfira Loy (Celebrity), Jessica Chan (Marketing Manager, Galderma Malaysia), Thoren Tan (Trading Director, Watsons), Goh Woan Ching (Head of Sales Consumer, Galderma Malaysia)

Galderma Malaysia’s Country Manager, Ms. Cindy Tiu, emphasizes the importance of scientific research in addressing challenges faced by individuals with sensitive skin. “Many people with sensitive skin struggle to find suitable products that can brighten and even their skin tone without causing irritation. We understand that sensitive skin is different and requires extra attention to treat dark spots. Hence, we deliver a holistic skincare solution to address this by working with renowned experts and healthcare professionals to develop effective formulations for our skincare users.”, she said.

Ms. Tiu further expresses Galderma’s unwavering commitment to maintaining its position the pure-play dermatology category leader driving innovation in this field.

“Galderma’s reputation is built on a diverse, innovative, and science-based portfolio of premium and flagship brands and services. Understanding that our skin can affect our quality of life, it is a core business strategy to continue advancing dermatology for every individual’s unique skin story. As Cetaphil, the leading brand for sensitive skin care with over 75 years of heritage, we take immense pride in being at the forefront of dermatological innovation. The launch of these two new products under Cetaphil’s brightening range reflects our ongoing dedication to providing cutting-edge skin technology for people from all walks of life,” she added.

In partnership with Watsons, the Cetaphil Bright Healthy Radiance Power of 7 Concourse Roadshow will take place at the Orange Atrium, Sunway Pyramid from 10.00am – 10.00pm. From today until June 18, shoppers can get FREE samples from Cetaphil Bright Healthy Radiance, enjoy exclusive discounts and promos from Watsons and immerse themselves into the 7 uniquely immersive skin stations.

Learn more about Cetaphil’s Bright Healthy Radiance range and redeem a free sample here: https://cetaphilbhrpowerofseven.com/.