Bobbi Brown’s Online Beauty Channel On YouTube

bobbibrown

Bobbi Brown Cosmetics will launch a new, category-defying online beauty channel on YouTube named I Love Makeup. In partnership with Collective Digital Studio, a leading next generation media company, the new channel will feature comedy, makeover, and inspirational programs created in collaboration with some of YouTube’s most popular personalities. I Love Makeup will offer unique and clever programming that expands upon the current options in the YouTube beauty category.

In addition to the traditional tutorial and makeover programs, the channel will also feature beauty-centric comedies and aspirational content featuring a majority of cosmetics from the Bobbi Brown product line. These videos won’t be nonstop commercials for Bobbi Brown Cosmetics although there is a second channel in the works, tentatively slated to launch sometime in the next six months, which may be.

In fact, Brown noted, hers is not the only beauty brand that will be used in the content being created for I Love Makeup. Brown said this channel is intended to communicate with youthful consumers where they live: online. It’s meant to aggregate content across YouTube and other social media entities, such as Twitter, Facebook, Instagram, Pinterest and Tumblr to create a multifaceted offering that adds beauty-centric comedies and aspirational content as well as the more typical tutorial and makeover programs that comprise the great majority of beauty programming on YouTube. At least three shows a week will feature artists using Brown’s products, but the content will be free-form. “I’m not editing any of these videos, these are real representations of what these bloggers are actually using,” she said. “When we were looking online, I noticed that a lot of artists were already using my products in their videos, so this all evolved organically. And I learn from them. It’s tremendously enlightening to hear their points of view.”

Juniper

City slicker, prolific blogger and food lover who loves to review products and food & everything else in between.

Related Posts

Bobbi Brown Soothing Cleansing Oil

Cleansing oils are one of the most effective ways of removing make-up thoroughly and the sensation of the oil melting away all make-up and impurities is incomparable. Also, oils make…

Bobbi Brown Extra Eye Repair Cream

Bobbi Brown Extra Eye Repair Cream is a rich, concentrated eye cream which has a formula with peptides, natural plant oils, and humectants. It targets fine lines, wrinkles, dark circles, puffiness,…

One thought on “Bobbi Brown’s Online Beauty Channel On YouTube

Leave a Reply

Your email address will not be published. Required fields are marked *

You Missed

Celebrate The Spirit Of Ramadan ‘Pelita Anak Perantau’ At Oakwood Hotel & Residence Kuala Lumpur By Ascott Malaysia

  • By Juniper
  • February 15, 2025
  • 170 views
Celebrate The Spirit Of Ramadan ‘Pelita Anak Perantau’ At Oakwood Hotel & Residence Kuala Lumpur By Ascott Malaysia

Aid Palestine with Dates – A Charity Initiative

  • By Juniper
  • February 14, 2025
  • 241 views
Aid Palestine with Dates – A Charity Initiative

Bringing Global Comfort Home: REVOR, Malaysia’s Premium Latex Mattress MPO, Partners With Belgium’s Latex Novaya To Deliver World-Class Sleep Solutions To Malaysians

  • By Juniper
  • February 13, 2025
  • 475 views
Bringing Global Comfort Home: REVOR, Malaysia’s Premium Latex Mattress MPO, Partners With Belgium’s Latex Novaya To Deliver World-Class Sleep Solutions To Malaysians

KL Wellness City Hosts Chap Goh Mei With ASEAN Record Feat, Community Giving And RM15,000 AirAsia Flight Voucher Reward

  • By Juniper
  • February 12, 2025
  • 512 views
KL Wellness City Hosts Chap Goh Mei With ASEAN Record Feat, Community Giving And RM15,000 AirAsia Flight Voucher Reward

Main Market-Bound Pantech Global Launches Prospectus, Raising Manufacturer And Exporter Profile

  • By Juniper
  • February 11, 2025
  • 572 views
Main Market-Bound Pantech Global Launches Prospectus, Raising Manufacturer And Exporter Profile

Pizza That Suits Our Asian Tastes: South Korean Pizza Eat Pizza Says Hello To Klang Valley With The Opening Of Its Second Store In Pavilion Bukit Jalil

  • By Juniper
  • February 10, 2025
  • 661 views
Pizza That Suits Our Asian Tastes: South Korean Pizza Eat Pizza Says Hello To Klang Valley With The Opening Of Its Second Store In Pavilion Bukit Jalil