Juniper
(From left) Fahrin Ahmad, Dr. KS Beh, Foo Hwei Jiek (Trading Director of Watsons Malaysia) and Muallim Muda Shamsul Aiman at the launch “Pilih Halal, Pilih VitaHealth”
In conjunction with the holy month of Ramadan, VitaHealth reaffirmed its leadership in Halal-certified health supplements with the launch of the “Pilih Halal, Pilih VitaHealth” campaign in collaboration with Watsons. Held at Dancing Fish, Bangsar Shopping Centre, the campaign was officially launched by Dr. KS Beh, Chief Executive Officer of VitaHealth (Malaysia & Singapore), together with Foo Hwei Jiek, Trading Director of Watsons Malaysia, and witnessed by Fahrin Ahmad, famous Malaysian television host and actor, and Muallim Muda Shamsul Aiman. The event marked a continued commitment to delivering quality-assured Halal supplements for Malaysian consumers.
Launched in conjunction with Ramadan, VitaHealth strengthens consumer confidence with supplements certified by Jabatan Kemajuan Islam Malaysia (JAKIM). Halal compliance is safeguarded across every stage of the value chain, from sourcing and formulation to manufacturing, packaging and storage. This governance structure ensures regulatory adherence and consistent product quality.
Officiating the event, Dr. Beh said that the “Pilih Halal, Pilih VitaHealth” initiative represents the brand’s responsibility and promise to uphold Halal integrity at every level of operation. She said “Halal is not solely about religious observance. It is also a recognised benchmark of safety, cleanliness, transparency and quality control. Such rigorous standards deliver assurance not only to Muslim consumers but to Malaysians who prioritise product quality and safety.”
Dr. Beh further noted that VitaHealth’s leadership in Halal excellence was validated through its recognition as Platinum winner of SOBA Best Halal Product Award last year. The accolade reinforces VitaHealth’s credibility and the trust it has earned among consumers through its sustained commitment to safety, transparency and product integrity.
With more than 70 years of trust, VitaHealth offers an extensive range of JAKIM-certified Halal health supplements addressing diverse life stages and health needs. Each product undergoes rigorous quality control to ensure compliance with both Halal and regulatory standards, reinforcing the brand’s position as a trusted health partner.
The strategic collaboration between VitaHealth and Watsons enhances nationwide accessibility to certified Halal supplements, meeting the growing demand for products that are both effective and value-aligned.
“As the No.1 health and beauty retailer, Watsons is committed to building a trusted retail environment that prioritises quality, transparency and consumer confidence. Our collaboration with VitaHealth reflects our shared responsibility to provide accessible Halal-certified health solutions that meet the evolving needs of Malaysian consumers. We are honoured to partner with brands that uphold high compliance standards while supporting healthier communities,” said Caryn Loh, Managing Director of Watsons Malaysia and Chief Operating Officer of Health & Beauty Asia, AS Watson Group.
VitaHealth’s Halal-certified product range is available at Watsons stores nationwide, offering Malaysians continued confidence in their daily health choices.
