Tohtonku Sdn Bhd first started in 1964 where its products were sold door-to-door by the company’s sales force. While many of us may flinch at the idea of ringing the doorbell under unforgivable weather, that personalised sales concept proved to be a success. Coupled with effective advertising, interested international investors were soon knocking on its door, keen to expand into the Malaysian market.
Fast forward 55 years later and Tohtonku has grown from a household brand into an international company with footprints across Japan, Middle East, China, Hong Kong and Southeast Asia including Malaysia, Singapore, Indonesia, Vietnam and Myanmar. Today, it has more than 15 major brands in its stable of products. These include Ammeltz YokoYoko, Kool Fever, NUTOX, Nanowhite, Follow Me, Ubermen, Silkpro, Can Can, King Kong, to name a few. To keep up with the times and reach out to more consumers who are restricted by geography, Tohtonku ventured into the digital retail space as it continues its vision to help men and women look and feel confident about themselves.
To thank its loyal customers for their never-ending support, Tohtonku will be having its first ever Super Brand Day on Shopee, the leading e-commerce platform in Southeast Asia and Taiwan. Taking place from 1 to 7 April, the campaign will feature up to 50% discounts across products from various brands including bestsellers Follow Me Anti-Bacterial Body Wash, Ubermen Hairstyling Wax, NUTOX Advanced Serum Concentrate, and Nanowhite Dark Spot Corrective Serum. There are also attractive vouchers worth a total of RM150,000 that are up for grabs and daily Shocking Sale with discounts up to 50% off to be enjoyed.
In conjunction with the seven-day campaign, Tohtonku Super Brand Day will feature an exclusive Nanowhite Beauty Set and NUTOX Anti-Ageing Beauty Set filled with skincare care essentials that customers can purchase for themselves, family and friends while saving up to 30%.
The Spend & Win contest, on the other hand, will reward customers who tops the list of being the biggest spenders during the campaign, with great prizes. Shopee’s in-app game called Shopee Slice, where users can ‘slice’ Tohtonku products to collect points to win up to RM500,000 worth of Shopee coins and vouchers up to RM10,000 is a fun and interactive way for shoppers to get more out of their shopping experience.
On Tohtonku Super Brand Day which falls on 4 April 2019, there will be special highlights throughout the entire day including upsized vouchers with up to 30% off, and receive free shipping with a minimum of RM20 spend between 3pm and 6pm.
“Tohtonku Super Brand Day is one of our initiatives to thank our customers for their loyalty and support towards the company and its brands for more than 50 years. With the campaign running over the course of seven days, customers can expect nothing more than great deals and offers to make their shopping experience a more enjoyable one. As a result, we are expecting to see a surge in orders and are ready to take on the huge capacity. The fact that Shopee has around 16 million downloads, we are able to reach out to more Malaysians and give them more value for their Ringgit when they buy our products. Through Shopee, we will be able to ensure customer satisfaction and maintain our high-level of service and satisfaction standards that we pride ourselves as a brand. Our Super Brand Day with Shopee is set to be one of our best digital initiatives yet,” said Jasper Lim, Executive Director, Tohtonku Sdn Bhd.
The Tohtonku Super Brand Day is also part of the Shopee Brands Festival celebration where Shopee users will be treated to Bonus Voucher Days on every Monday, Wednesday and Friday, earn double the amount of Shopee Coins on Tuesdays and Thursdays, and receive Free Shipping with minimum spend of RM20 during weekends from now until April 24 when they spend across brands in Shopee Mall.
For details, visit https://shopee.com.my/m/super-brand-day