Somersby Launches ‘Somertime, Anytime’ Campaign



This April, Somersby invites cider lovers to make the most of Malaysia’s all-round ‘summer’ by experiencing a fun and jolly campaign named ‘Somertime, Anytime’ featuring Somersby Apple cider, Somersby Blackberry cider and Somersby Sparkling Rosé on the wheel.

At the campaign launch preview held at Glasshouse @ Seputeh tonight, three iconic Somertime Volkswagen Combi vans with open hatch roofs and fold-out countertops, doubling up as Somersby bars, were unveiled. The vehicles, decked with flamboyant Somersby branding are deployed to meet cider lovers through nationwide sampling activations.

The ‘Somertime, Anytime’ consumer engagement allows consumers to mix and match their favourite Somersby Apple, Blackberry and Sparkling Rosé variants. Also, buy-1-free-1 vouchers for one (1) 330ml bottle of any Somersby cider variant will be given out through the month of April at respective  ‘Somertime, Anytime’ locations.


Snap and share your photos when you catch the iconic Somertime VW Kombi vans on Instagram and Facebook with the hashtag #SomertimeAnytime #SomersbyMY to be in the running to win attractive prizes. Ten (10) Somersby cartons (24 x330ml) and 30 Somersby 4-can pack (4 x 320ml) are up for grabs.

For more info on #SomertimeAnytime, visit Somersby’s Facebook.