This New Year, SK-II launches PITERA™ Essence XOXO New Year Limited Edition inspired by hugs, kisses and long-awaited happy reunions.
With a modern and playful take on celebrations and reuniting with friends, family and loved ones over the Year of the Ox, SK-II’s PITERA™1 Essence XOXO New Year Limited Edition features “XOXO” motifs in vibrant gold brush strokes, symbolizing the best gift to give for New Year — virtual hugs and kisses with lots of love.
SK-II PITERA™1 Essence XOXO New Year Limited Edition also features a collaboration with artist André Saraiva and his graffiti alter egos Mr. & Mrs. A, which can be seen expressing their love for PITERA™1 at SK-II counters, Limited Edition Sets and even sharing hugs and kisses with SK-II brand ambassadors worldwide.
Essentially unchanged for 40 years, Facial Treatment Essence is SK-II’s signature and most-awarded bestseller1 . With more than 90% PITERA™1 , Facial Treatment Essence is loved by millions of women around the world for its transformative power to Crystal Clear Skin.
The secret behind PITERA™1 was unlocked 40 years ago in a sake brewery in Japan based on the chance observation of miraculously youthful-looking hands in stark contrast to an old Toji’s wrinkled face.