SK-II Launches Its First LazMall Flagship Store

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1Global prestige beauty brand SK-II launches its first-ever online flagship store in Southeast Asia, in partnership with Lazada Group, the region’s leading eCommerce platform.

A PERSONALIZED SKINCARE EXPERIENCE

The SK-II LazMall Flagship Store features an interactive skincare experience that guides consumers along their journey to Crystal Clear Skin.

Consumers can now shop their PITERA™️ favorites from the comforts of home, and even receive personalized beauty advice with a virtual skincare consultation through the Lazada inapp chat function, all at their own pace and on their own terms.

Shoppers can also look forward to receiving their products in a LazMall-exclusive Gift Box featuring SK-II’s signature and most-awarded¹ bestseller PITERA™️ Essence and other SK-II cult-favorites.

“At SK-II we are a human brand, and we want to be able to serve not sell and find new, fresh and meaningful ways to engage with our consumers about SK-II and our love for PITERA™; the SK-II LazMall Flagship Store is a big part of this.”, shared Sandeep Seth, Chief Executive Officer, Global SK-II. “We know our shopper is spending more time online and has shown higher interest in skincare than ever before, we are turning into e-counseling with our beauty consultants to answer her most asked skincare questions from the comfort of her home.”

SK-II LAZMALL FLAGSHIP STORE SUPER GRAND OPENING

“Lazada is excited to start 2021 with our first Super Grand Opening, and welcoming renowned prestige beauty brand SK-II onto LazMall. We look forward to a great partnership with SK-II, to jointly develop a seamless and personalized shopping experience that leverages our technology, consumer insights and logistics capabilities, to elevate the shopping experience and bring consumers in the region more well-loved and trusted products through our top-growing Beauty product category,” said Jessica Liu, President and Head of LazMall, Lazada Group.

The SK-II LazMall Super Grand Opening will take place on 21 January 2021 with Pre-Opening specials running from 14 to 20 January 2021. On the day of the Super Grand Opening, exclusive LazMall sets will be available in limited quantities from 12AM to 2AM.

¹From 2003 to 2018, Facial Treatment Essence has won over 330 beauty awards, making it the most awarded product in SK-II.

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