SK-II Launches Its First LazMall Flagship Store


1Global prestige beauty brand SK-II launches its first-ever online flagship store in Southeast Asia, in partnership with Lazada Group, the region’s leading eCommerce platform.


The SK-II LazMall Flagship Store features an interactive skincare experience that guides consumers along their journey to Crystal Clear Skin.

Consumers can now shop their PITERA™️ favorites from the comforts of home, and even receive personalized beauty advice with a virtual skincare consultation through the Lazada inapp chat function, all at their own pace and on their own terms.

Shoppers can also look forward to receiving their products in a LazMall-exclusive Gift Box featuring SK-II’s signature and most-awarded¹ bestseller PITERA™️ Essence and other SK-II cult-favorites.

“At SK-II we are a human brand, and we want to be able to serve not sell and find new, fresh and meaningful ways to engage with our consumers about SK-II and our love for PITERA™; the SK-II LazMall Flagship Store is a big part of this.”, shared Sandeep Seth, Chief Executive Officer, Global SK-II. “We know our shopper is spending more time online and has shown higher interest in skincare than ever before, we are turning into e-counseling with our beauty consultants to answer her most asked skincare questions from the comfort of her home.”


“Lazada is excited to start 2021 with our first Super Grand Opening, and welcoming renowned prestige beauty brand SK-II onto LazMall. We look forward to a great partnership with SK-II, to jointly develop a seamless and personalized shopping experience that leverages our technology, consumer insights and logistics capabilities, to elevate the shopping experience and bring consumers in the region more well-loved and trusted products through our top-growing Beauty product category,” said Jessica Liu, President and Head of LazMall, Lazada Group.

The SK-II LazMall Super Grand Opening will take place on 21 January 2021 with Pre-Opening specials running from 14 to 20 January 2021. On the day of the Super Grand Opening, exclusive LazMall sets will be available in limited quantities from 12AM to 2AM.

¹From 2003 to 2018, Facial Treatment Essence has won over 330 beauty awards, making it the most awarded product in SK-II.