PlayMade – Home Of Handmade Bobas, Expands International Footprint With Its First Foray In Malaysia

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PlayMade Sunway Velocity

PlayMade Sunway Velocity

Originating from Taiwan with a global presence spanning over 30 countries, PlayMade has adeptly established itself and garnered widespread popularity in Singapore since 2017. PlayMade has grown from strength to strength in the past 6 years, and is one of the main stays in the bubble tea scene. This achievement is particularly notable in the face of a fiercely competitive market, where numerous international brands have entered and exited over time. PlayMade continues to captivate the hearts and taste buds of boba tea enthusiasts with its imaginative approach to crafting uniquely-flavoured bobas made fresh in store, paired with exceptional bubble tea concoctions that are recognised for their no-preservative yet highly addictive bobas. 

Besides IOI City Mall which debuted last month and Sunway Velocity, which opens officially tomorrow, Playmade has set its sights on Malaysia as its first outpost to embark on an international journey. The brand aims to have minimally 5 outlets here by the end of next year. Known for creating localised interesting boba flavours, customers can witness the live creation of these delicious tea toppings – from farm to table approach via the open kitchen studio where every boba is produced to a specific 1 cm diameter to ensure every bite delivers the delightful flavour and texture. In fact, the fun-loving brand has created an array of over 30 unique boba flavours, including Spicy Mala and Wasabi flavours in Singapore, just for the adventurous. 

PlayMade Food & Beverage
PlayMade Food complements their beverages

Their most unique range would be the Pink Cactus boba, which uses cactus pulp flown in from Penghu, Taiwan, making its debut in Malaysia. It is the brand’s top selling boba, and the ingredient is also cleverly used in their menu such as Pink Cactus Frappe as well as the instagrammable Soft Serve in striking pink doses, which is currently offered exclusively in Malaysia. 

PlayMade’s passion for creating magical moments is reflected in their extensive all-day menu, inspired by Korean and other captivating trending cuisines that pair perfectly with their tea beverages. Whether you are seeking a light meal with their O’ Toast over a chill gathering session with family and friends, or seeking the perfect snack to satisfy your cravings on the go, PlayMade has offerings for every occasion. Notably, the brand is known for its commitment to creating fresh, preservative-free bobas with bold and delightful flavours. 

PlayMade Beverages
Boba-making process

The brand’s all-time favourite is the Chrysanthemum Milk Tea with Chrysanthemum bobas. With real chrysanthemum flowers used for this creation, one might even see the petals through these translucent golden bobas. It is no wonder a hit, even in Malaysia. 

The brand’s all-time favourite is the Chrysanthemum Milk Tea with Chrysanthemum bobas. With real  chrysanthemum flowers used for this creation, one might even see the petals through these translucent golden bobas. It is no wonder a hit, even in Malaysia.

“We are excited to embark on our journey in Malaysia as it mirrors our brand’s adventurous spirit that continues to drive us to create innovative flavours that will pique customers’ curiosity. We believe Malaysia’s diverse culinary landscape offers endless possibilities and a “playground for all taste buds” to create multiple boba flavours that will constantly excite the customers here. We have always been committed to using fresh, natural and imported ingredients instead of artificial flavourings so that our customers can enjoy daily a not-so-guilty pleasure. We hope to bring colour into everyday lives with little playful moments” said Tan Chia Hong, General Manager, PlayMade Malaysia. 

Grand Opening In- Store Promotions

To celebrate the grand opening of their stores in Malaysia, PlayMade has exciting promotions from 8-11 December, including:

  • A 1-for-1 Mix & Match Storewide
  • Gashapon Machine Play with Every Purchase

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