Malaysians can now look forward to more premium, quality, healthy and safe Australian produce this year as a new campaign takes off at leading retail outlets. The launch of the ‘Now! In Season’ Campaign is aimed at promoting various Australian fresh fruits and vegetables at their peak quality and availability.
The Now! In Season program espouses Australia’s quality soil, continual supply of clean water, strict food safety regulations and innovative farm practices. These factors, amongst others, are its horticulture industry’s marks of distinction.
Additionally, Australia’s proximity to Malaysia and a proven track record of quality exports of fresh fruits and vegetables to global markets make it an attractive choice. Throughout the year, Now! In Season Campaign will educate consumers on the seasonality of the commodities, health and nutritional benefits of Australian produce as well as how to select and store the seasonal commodities.
Cherries and summer stone fruits such as plums, nectarines, apricots and peaches are available from now until March. Table grapes will be available from March to May, citrus fruits such as oranges are available from August to October and Australian vegetables are available throughout the year due to Australia’s wide production.
Now! In Season is a global campaign by the Victorian State Government, Australian Government and Horticulture Innovation Australia.