MyTOWN Shopping Centre Unveils Heartwarming Holiday Campaign: All I Want For Christmas


Contributed by Kenny Phang.

In collaboration with Defy Media.

Inspired by the classic Christmas hits, MyTOWN Shopping Centre (MyTOWNKL) announced its enchanting holiday campaign this festive season, All I Want For Christmas, which conveys the spirit of Christmas and the joy of giving and receiving.

Embracing the magical ambiance, MyTOWNKL collaborates with Plain Paper Lab – a Hong Kong IP illustrtaor to create and introduce Polly the Parrot, as the mascot of MyTOWNKL. Polly is an extension of the original animation ideation of Sylbaak Hill, which encourages the discovery of culture and highlights the significance of living in harmony. Individual character carries a story of their own and are connected through different life experiences. With her vibrant personality and positive energy, Polly adds a touch of magic to every aspect of the journey this Christmas.

“We believe in the power of bringing people together through shared moments of happiness, All I Want For Christmas is a heartwarming endeavour to create a sense of togetherness and make this holiday season truly special for everyone,” said Encik Mohd Azhan Che Mat, General Manager of MyTOWN Shopping Centre.

The holiday season is a time for joy, laughter, and creating unforgettable memories. These festive highlights that are sure to spread cheer among family, friends, and colleagues.

Unfolding A Whimsical Wonderland

Immerse into the magical atmosphere with loved ones from festive decorations and joyful sounds of holiday music to seasonal treats and specially curated delightful booths. Capture the joyous moments with friends and family at the instagram-worthy photo spots as memento.

Rediscovering Joy: A Creative Resurgence

As the holiday season approaches, express the beauty of personalising redemption items with creativity crafting through a workshop experience. The handmade treasure can be taken home as cherished keepsakes or as Christmas gifting. Redeem the exclusive merchandise with an affordable entry App-point of five (5), from beautifully crafted charms to festive decor, each item is designed to add a touch of magic to your holiday celebrations.