Seriously? A no makeup makeup trend? How to sell cosmetics like that? Plus you have to have really good skin to pull this off, right? But this ain’t no joke, MAC’s “No Makeup” Trend is about minimal products and explores the myriad manners to appropriate, authentic, real beauty from pure and bare insinuations of the sun.
This trend is about looking like you have makeup on but actually having the bare minimum. It’s the inverted commas that are telling of this season’s most prevalent trend : looking un-made up SS15 actually runs the gamut from bare skinned to something more sun warmed but only, very rarely, does it mean “NO” makeup.
The “Keeping It Real” details : clean but not overly worked on skin (concealer is King); a hydrated finish; minimal powder; translucently groomed brows; no mascara with straight lashes; sheer highlights; an insinuation of sun that ranges from a glow to a freckle to a surfer sun flush; a little lip conditioner (lipstick is almost obsolete for SS15).
Artists did mention the 70s and 90s as inspiration, but in truth looking “natural” has gone beyond needing to be referenced. It is, quite simply, the new beauty classic, the quintessential definition of looking modern.
Recommended MAC products for MAC Spring Summer 2015 Trend : “No Makeup”
1. Must Have Melon (a translucent peach) and Go Guava (a warm rose) from Trend Forecast Spring 15/Lip and Cheek)
2. Eye Brows in Lingering and Strut
3. Studio Sculpt Defining Bronzer in Golden Rinse and Delicates
4. Matchmaster Concealer
5. Prep + Prime Natural Radiance
6. Force Of Nature Eye Shadow