KIPLING Malaysia, the fashion bag brand and Department of Wildlife and National Parks Peninsular Malaysia PERHILITAN are joining efforts to raise awareness and reduce consumer demand for White-Handed Gibbons (Hybolates Lar) as pets called The Kipling Initiative.
The White-Handed Gibbon is classified as Endangered (EN) on the IUCN Red List and listed on Appendix 1 of Convention on International Trade in Endangered Species (CITES) and listed as Totally Protected Species under Second Schedule Wildlife Conservation Act 2010.
KIPLING Malaysia adopted Dan and Cutie, a pair of endangered White-Handed Gibbons at Zoo Negara last year and is conducting activations to promote gibbon conservation where sales of their bags will help to continue to fund the initiative.
KIPLING also unveiled their KIPLING x emoji® Asia Exclusive Collection, a brand-new Asia-exclusive limited collection. By delivering the brand’s core message of ‘Stylish and Functional Products that Lighten Your Day’, this collection will drive excitement, new brand experience with fun and personal emotional expression.