Guardian Malaysia & Limkokwing University Of Creative Technology Launch Fresh Breath For Malaysia Youth Empowerment Campaign


dsc_3187Guardian Malaysia and Limkokwing University Of Creative Technology has launched the “Fresh Breath For Malaysia” Youth Empowerment Campaign at Limkokwing University. At the launch yesterday, it was my first visit to Limkokwing University and I must say I really felt old being among all the young and energetic people. The university students these days are so hip and fashionable compared to during my university days.

Anyway, the campaign focuses on creating awareness of the importance of mouthwash for oral hygiene and in conjunction with the launch of Guardian’s new mouthwash range. YB Mr. Steven Sim, Deputy Minister of Youth and Sports, witnessed the launch of the campaign and the final judging round of the campaign artworks created by the students of Limkokwing University.

The campaign’s goal is to empower Limkokwing students to creatively interpret the theme of Fresh Breath for Malaysia as a showcase of positive energy towards the nation while encouraging better oral hygiene through visual expression and multimedia. A total of RM14,000 in cash prizes will be awarded to the top ten entries across two categories.

More than 100 entries were received from Limkokwing students, with 20 shortlisted entries sharing the rationale for their work before the Deputy Minister of Youth and Sports, the top management of Guardian and Limkokwing, industry partners and more than 500 of their peers.

Maintaining individual oral hygiene through mouthwash is vital as the mouth can contain anywhere between 10 to 50 billion bacteria on our teeth, gums, tongue and the inner lining of our cheeks and lips. Specifically, a tooth can carry up to 1 billion bacteria and even those most dedicated to maintaining their oral and dental health can have around 1,000 to 100,000 bacteria on every tooth surface. A recent study by Malaysian dental students found that one in every two people suffer from oral malodour, or bad breath. Worldwide, figures indicate that 22 per cent to 50 per cent of the global population suffer from moderate bad breath.

Incorporating mouthwash in daily oral hygiene routine can help to dislodge and remove remaining food particles in your mouth and the alcohol content can render the bacteria inactive or killing them. Alcohol-free mouthwash on the other hand, usually contains cetylpyridirium chloride, which dissolves the bacterial cell membrane, whilst mouthwash which contains fluoride prevent and halt tooth decay.

Online voting for the entries begins today and the best digital communication campaign for Fresh Breath for Malaysia will be determined via the deliberation of an industry panel and online votes.

The Guardian Fresh Mouth 6 Actions Mouth Wash range is available at all Guardian outlets nationwide and Guardian e-store at in 3 variants of Cool Mint, Peppermint and Tea Leaf in 250ml @ RM9.33, 750ml @ RM16.88 or pack of 2 of 750ml @ RM24.43.