Bausch + Lomb Launches Biotrue® ONEday Contact Lenses



Bausch + Lomb the global eye health company launched the latest breakthrough bio-inspired innovation, Biotrue® ONEday, a premium daily disposable contact lens. Inspired by none other than the human eye itself, Biotrue® ONEday lens is made from HyperGel™, an innovation that combines the best of conventional hydrogels and silicone hydrogels and is set to be the next generation of Daily Disposable material.

Drawing its inspiration from the human eye, Biotrue® ONEday lens by Bausch + Lomb contains 78% water; matching that of the human cornea. The outer surface of the lens is designed to mimic the lipid layer of tear film, which prevents dehydration of the lens while delivering virtually the oxygen amount the open eye needs. This allows for outstanding breathability so eyes can stay comfortable, healthy and white for up to 16 hours, surpassing that of the country’s best-selling brand of contact lens.

Having observed that most contact lens wearers experience uncomfortable dryness and blurry vision after long hours of usage, especially when working in front of a computer screen, Biotrue® ONEday lens was created to suit a modern contact lens wearer’s active and demanding lifestyle with its ability to retain its moisture and optical shape even after extended hours of wear. Its unique high definition optics reduces halos and glare in low light as well to provide exceptional vision at every distance – up close, middle, and far away, so wearers never have to put up with pesky blurry vision again. Being a daily lens, it frees users from the hassle of daily cleaning and soaking, perfect for busy people.

For an extra edge, Biotrue® ONEday lens is enhanced with UV protection to protect the eyes against harmful ultraviolet (UV) rays that can cause long term damage to the eyes. “Bausch + Lomb is deeply committed to continued innovation in contact lenses and solutions, and today’s introduction of Biotrue® ONEday lenses represents another important step towards helping people see better to live better,” said Jake Kim, Managing Director of Bausch + Lomb, Singapore & Malaysia.

Biotrue® ONEday lens, priced at RM 125 per box of 30 pieces and will be available from 10th August 2015 at all leading optical outlets nationwide. Biotrue® Multi-Purpose Solution is available in Twin pack (355ml x 2) priced at RM61.50.

In conjunction with the launch of Biotrue® ONEday lens in the Malaysian market, Bausch + Lomb will be running the ‘Bausch + Lomb Care for Your Eyes’ viral Facebook campaign from 11th August date to 30th September. It is a simple ‘Eye Exercise’ to help to strengthen your eye muscles and improve focus.

Participants are encouraged to shoot their version of their own ‘tromboning’ eye exercise, upload it on their Facebook page, #BauschAndLombMalaysia & #careforyoureyes and then challenge 3 more friends to do the same. For every video uploaded during the campaign period, Bausch + Lomb will make a RM5 donation to the Malaysian Association for the Blind. The Malaysian Association for the Blind provides the visually impaired with services and opportunities for greater participation, involvement and integration into society as well as promotes prevention of blindness.