11street Partners With SOUL To Introduce SOUL Run Free Pro Bio


dsc_4195It has become more apparent that Malaysian lifestyles are evolving into a more active and healthier one. Running has become one of the most common forms of exercise due to its accessibility – anywhere, anytime – and cost efficiency. However, like any other form of exercise, even one as simple as running, improper posture can lead to poor training efficiency or injuries. Providing a solution to this, 11street (www.11street.my), one of the leading online markerplaces in Malaysia, is partnering with SOUL Electronics, a global leader in consumer audio designed for the active and fitness-oriented lifestyle, to introduce the world’s first artificial intelligence wireless headphones, the RUN FREE PRO BIO with a voice coach function which gives you real-time advice during your run.

The latest in sports technology, the RUN FREE PRO BIO earphones powered by Beflex BiomechEngine® was designed to serve as your own personal coach that monitors your form to improve your running efficiency and lower your injury risk. Accompanied by the SOUL FIT app, the the RUN FREE PRO BIO collects GAIT Analysis data by measuring them against various parameters such as your head tilt angle, symmetry, vertical oscillation, step length and width, cadence and shock etc. The SOUL FIT app then analyses your runs and provides you with detailed graphics and real-time feedback to improve your running performance and minimise your chances of an injury. With this, you will be able to review your performance and correct your running form after each of your training.

The RUN FREE PRO BIO wireless headphones boast a superior sound quality with apt-X stereo decoder for seamless connectivity in any environment and up to 11 hours of playtime with each full charge. Its weatherproof function also provides protection from sweat and water, while the ergonomic interchangeable earlocks provide the perfect seal and for the different sizes of ears. Adding to that, the earphones are equipped with safety LED lights and reflective cables for extra visibility and safety during night runs. SOUL continues to expand their sports and lifestyle series and focus on True Wireless and A.I. products development to offer audio industry’s best audio solutions that offer sound quality, comfort and fashion.


Via this partnership, customers can now pre-order the RUN FREE PRO BIO earphones exclusively on 11street for RM699 from 4 to 12 December 2018. Customers purchasing the earphones are entitled to the 1-on-1 exchange within one year with terms and conditions applied and extended warranty is available by scanning the QR code provided on the box. Available in Power Grey and Passion red with multiple ear tip sizes, the earphones are compatible for any user in any running environment, making the RUN FREE PRO BIO your best personalised wearable coaching solution throughout your fitness journey.

Starting from 4 to 12 December, SOUL Electronics will be giving 20% off storewide discount on the official store on 11street, not applicable to RUN FREE PRO BIO. Those who have purchased the RUN FREE PRO BIO earphones will receive RM200 credit coupon upon purchase confirmation. Customers may also purchase selected SOUL products from Boost App up to 20% off from 4 to 31 December 2018, while stocks last.

Fore more information, visit https://www.11street.my/store/soulelectronics