PruBSN Sponsors Haji & Umrah Trip For 26 Pilgrims; Empowering Digital Solutions And Spiritual Journey With Takaful Protection


Prudential BSN Takaful Berhad (“PruBSN”), Malaysia’s No.1 Takaful Family Operator (Agency Business) for eleven consecutive years, is sponsoring twelve umrah and one hajj trip package for thirteen PruBSN customers. Each package, which consist of a trip for 2 persons, was awarded to them in conjunction with the PruBSN Auto Debit Campaign that was held throughout the year 2023.

The winners were selected in a monthly “Rezeki Draw” throughout 2023 from among the shortlisted customers based on their consistent monthly contribution payment through auto debit method. The Auto Debit Campaign is part of PruBSN’s on-going effort to elevate customer experience by encouraging a digital payment approach to ensure that customers will be protected continuously.

PruBSN Chief Executive Officer, Wan Saifulrizal Wan Ismail said, “Our commitment to innovation drives us to integrate digital solutions into our touch points at every step with customers. Encouraging customers to use auto debit for their monthly contributions, offers a seamless and convenient experience for everyone. This online approach ensures timely payment and it reduces the risk of missed payments, which could lead to cessation of protection.”

Leveraging on digital technologies, PruBSN has also introduced Employees Provident Fund (EPF) i-Lindung initiative to its customers. It is a range of accessible cost-effective protection plans that are made available exclusively to EPF members which allows them to protect both themselves and their immediate family members through the funds in their EPF accounts. The application can be made directly through KWSP i-Akaun mobile app.

“Embracing innovation is about empowering our customers to navigate their takaful protection needs with confidence and ease. From product development to streamlined processes end-to-end including on-boarding, claims, investment and contribution etc. PruBSN places priority on continuously aligning their offerings with the evolving needs of customers in compliance with Islamic principles.”

“We were also recently honoured in the Takaful Star Awards 2024 with the Innovation Award for the NextGen Underwriting Project, in recognition of our dedication towards innovation in enhancing our customers’ experience” he added. As many of us are now preparing for their spiritual journey to perform their Umrah and Hajj, PRUBSN is providing complimentary protection coverage to eligible participants under its recently launched “Hijrah & Kembara” campaign. This exclusive offer, which provides safeguard and coverage on accidental death and hospitalisation benefits during overseas travel, will be available till 31st July 2024.

PruBSN also offers its own customers under their WarisanGold plan immediate financial assistance of RM3,000 each in Khairat and Badal Hajj benefits. This will provide the opportunity for the family members to fulfil the Hajj obligation on behalf of the covered person when they’ve passed away.