Own Your Power To Glow With SK-II’s HyperFestive Limited Edition Design Pitera™ Essence


hyperfestive-minaEscape from the mundane. Celebrate self-expression. Own your power to glow. This festive season, show off your originality and your power to glow with the SK-II HyperFestive Limited Edition Design PITERA™ Essence bottles.

An invitation for women to be unapologetically proud of who they are, SK-II HyperFestive Limited Edition PITERA™ Essence bottles are designed in neon shades of red and green in a bold celebration of self-expression. Leading the campaign to celebrate the power to glow are SK-II’s brand ambassadors MINA of global girl group TWICE and Chinese singer-songwriter Leah Dou.


The SK-II PITERA™ Essence is SK-II’s signature and most awarded1 bestseller. It contains over 90% PITERA™ — a naturally derived ingredient crafted from a proprietary yeast fermentation process that is exclusive to SK-II and remains essentially unchanged for over 40 years. Nicknamed “Miracle Water”, the SK-II PITERA™ Essence is loved by millions of women from around world, transforming skin to Crystal Clear Skin.
The SK-II HyperFestive Limited Edition PITERA™ Essence will be available at all SK-II counters, SK-II’s official store on LazMall and selected Sephora stores from 15th November 2022, while stocks last.