LipIce, the No. 1 lip care brand in Malaysia introduced the newly upgraded LipIce Sheer Colour. Designed to work like magic on the lips, the color changeable lip balm glides on clear when it is first applied on the lips. In just a few seconds, your lip colour changes to a natural sheer pink unique to the individual that enhances the beauty of her lips. It’s very sheer but at least it gives lips a healthy pinkish effect which is better than not using anything at all on lips.
With an upgraded Beeswax and Argan Oil formula, the new LipIce Sheer Colour provides 10 hours moisturizing properties and also helps to brighten dull lips to reveal healthy, pink lips. Now, with just one swipe of the lip balm, everyone can have fuller and bouncy lips! Apart from that, the LipIce Sheer Colour is also infused with Commiphora Mukul Herb Extract to smoothen fine lines and keep the lips bouncy.
The LipIce Sheer Color also contains natural moisturizing ingredients of Shea Butter, Macadamia Ternifolia Seed Oil, Meadowfoam Seed Oil and Aloe Extract to keep lips soft, smooth and healthy. Furthermore it contains effective anti-oxidant Vitamin E to protect the lips against the harsh environment. I find it mildly moisturizing but my dry lips need a bit more moisture than what I get from Lipice Sheer Color.
To represent its total LipIce range, LipIce has signed on Korean singer and actress Kim Jae-Kyung as its brand ambassador. Kim Jae-Kyung, who began her career in 2008, is best known as the leader, lead vocalist and main dancer of A-list K-Pop group Rainbow. She has also had roles in several Korean dramas including her major lead role in Monster in 2012. Her latest drama role is in the classical music variety show Always Cantare 2 where she plays a flute player.
The LipIce Sheer Color is available in three variants namely Strawberry, Shimmer and Fragrance Free. Priced at RM15.80 each, it is available at all leading pharmacies and major supermarket outlets.