Juniper
[from left to right] Jordan Yeoh, Malaysian celebrity fitness instructor and influencer; Damien Wong, Sales Director of Blackmores Malaysia; Chong Kim Heng, Country Manager of Blackmores Malaysia; Andrew Fuary, Managing Director, Asia, Blackmores Group; Lim Sin Yin, Executive Director of BIG CARING Group; Chong Yeow Siang, Chief Operating Officer of BIG CARING Group; Tay Li Yen, Business Unit Director, Health and Rehab of BIG CARING Group; and Meerqeen, Malaysian actor and model.]
As BLACKMORES Malaysia (“BLACKMORES”) marks 50 years of supporting Malaysians on their health and wellbeing journey, the natural health company is strengthening its commitment to preventive health through its “More Health, More Life” initiative. Bringing this vision to life, BLACKMORES concluded its inaugural Jom!Fit Carnival at One Utama, held from 22 to 26 July in partnership with CARiNG Pharmacy, a retail pharmacy brand under BIG CARING Group, championing preventive bone and joint health amid rising concerns among younger adults.
According to the National Health and Morbidity Survey (NHMS) 2023, one in two Malaysians leads a sedentary lifestyle, while one in three is not physically active, contributing to growing concerns around long-term mobility and musculoskeletal health. Responding to these growing concerns, the Jom!Fit Carnival featured the 500 Wellness Laps Challenge as its signature activation throughout the four-day event, encouraging participants to take small but meaningful steps towards healthier everyday habits. The challenge reinforced BLACKMORES’ belief that better long-term health is built through small, consistent actions.
Marking the successful completion of the 500 Wellness Laps Challenge, participants who completed the wellness journey received event-exclusive rewards in recognition of their commitment to healthier everyday habits. BLACKMORES also contributed 200 wellness products to participating running clubs in recognition of their role in encouraging more Malaysians to stay active and adopt healthier lifestyles.
Throughout the event, visitors explored interactive experiences including health screenings, physical challenges, pharmacist consultations and family-friendly activities aimed at making preventive care more approachable and engaging.
“At BLACKMORES, we believe better health starts long before health concerns arise. As a brand with more than 90 years of heritage in natural health and 50 years of serving communities in Malaysia, our responsibility extends beyond providing trusted health solutions. We are committed to raising awareness, encouraging healthier everyday habits and empowering people to take charge of their long-term health. Through our ‘More Health, More Life’ vision and partnerships with trusted healthcare partners such as CARiNG Pharmacy, we hope to inspire more people to take proactive steps towards their wellbeing and make preventive health a natural part of everyday life,” said Andrew Fuary, Managing Director Asia at Blackmores Group.
“Community pharmacies are often the first place people turn to for everyday health advice and support. At BIG CARING Group, we see this opportunity to make healthcare more accessible, empower informed health decisions and encourage Malaysians to take a more proactive approach to their health. That is why we are proud to partner with BLACKMORES on Jom!Fit Carnival. By combining BLACKMORES’ expertise in natural health with CARiNG Pharmacy’s trusted network and strong community presence, we hope to make preventive health closer to the communities we serve and inspire more Malaysians to embrace healthier habits that support their long-term wellbeing,” said Ms. Lim Sin Yin, Executive Director of BIG CARING Group.
“Jom!Fit Carnival is the first experiential wellness event under BLACKMORES’ ‘More Health, More Life’ vision, bringing our commitment to preventive health to life through engaging and interactive experiences. From the 500 Wellness Laps Challenge to health screenings, pharmacist consultations and family-friendly activities, we wanted to encourage people to take small but meaningful steps towards healthier lifestyles. It was especially encouraging to see running communities, families and shoppers come together throughout the week, demonstrating how simple everyday actions can inspire healthier habits,” said Chloe Meng, Head of Marketing at BLACKMORES Malaysia.
Building on the momentum of Jom!Fit Carnival under its “More Health, More Life” vision, BLACKMORES will continue championing preventive bone and joint health by encouraging earlier action, healthier everyday habits and greater awareness of long-term mobility.
