KITSCHEN Launches Exclusive Hello Kitty Collection

KITSCHEN announced their collaboration with the ever popular fictional character, Hello Kitty. In conjunction with Hello Kitty’s 40th anniversary, KITSCHEN launched its exclusive Hello Kitty themed collection with inspiration from the wild.

This exclusive Hello Kitty themed collection features a wide range of silhouettes that brings out the rock and roll, and funky side of Hello Kitty. The collection includes maxi column dresses, stretchable knit covers, cropped tops, oversized tops, mini dresses, denim shorts and baseball jackets. Drawing inspiration from the wild, the exciting collection features Aztec and Tri-colour leopard prints in a variety of ultra-fashionable colours, ranging from Pink, Turquoise, Grey and Black. A variety of fabric materials are used in producing the silhouettes, which ranges from jersey, PU leather, fleece, sequins, neoprene, netting and denim. These exciting pieces of the Hello Kitty themed collection will leave KITSCHEN’s wearers thrilled with a whole lot of fun to play mix and match with the pieces.

The collection will feature four limited edition pieces which include a PU baseball jacket with sequined sleeves, hoodie with ear tops, neoprene jumpsuit with PU leather shorts and an embroidered umbrella skirts which allow Hello Kitty fans to embrace their wild and edgy sides.

KITSCHEN’s Head of Marketing, Tan Ai Lee also added, “KITSCHEN is all about celebrating individual’s fashion identities. With the latest Hello Kitty themed collection, KITSCHEN is able to showcase a wilder and more mature side of Hello Kitty fans. I believe Hello Kitty fans would be elated to see how we transform this cartoon character into fashionable clothes that even the older youths can enjoy. Age does not matter, as long as you are a Hello Kitty fan, we have something that would fit you.”

KITSCHEN Hello Kitty themed collection will be available in November in all stores, priced between RM39.90 to RM159.90.

To celebrate the launch of this exclusive collection, KITSCHEN is organizing a ‘KITSCHEN Loves Hello Kitty’ contest from November 15th to December 15th 2014. Customers who purchase any Hello Kitty items are entitled to one entry token. 10 lucky winners will be selected at the end of the contest period. 2 x Grand Prize Winners will each win two Special Hello Kitty Meet & Greet passes, two admission tickets to SANRIO HELLO KITTY TOWN Nusajaya and one RM500 KITSCHEN cash voucher. 8 x Consolation Winners will each receive two admission tickets to SANRIO HELLO KITTY TOWN Nusajaya and one RM200 KITSCHEN cash voucher.

Apart from that, customers with purchase of RM50 and above worth of KITSCHEN’S Hello Kitty Collection are entitled to a 20% discount on SANRIO HELLO KITTY TOWN Nusajaya admission tickets.