Juniper
Like to find out more about Caudalie and their bestselling products in South East Asia? The brand’s SEA Representative is Pauline Nat who was in town recently for the Vinoperfect launch. Thanks to Sasa, I had the opportunity to speak to her and got a bit more enlightened about the brand.
What’s the overview of Caudalie and what do people like about the products in Asia?
Caudalie is a very natural brand which is concerned with the environment. The brand removes all the bad ingredients. The selling point of Caudalie is that the products are natural and effective. Caudalie has its own lab in France and the brand develops its own products and patents. Caudalie is unique because it is effective, natural and glamorous. In Asia, people like the fact that it has a family history with an emphasis on family values. It’s still owned by family members. The brand launches products only when it’s sure of the effectiveness. There are just 60 SKUs (stock-keeping units).
What are the bestselling products in Asia?
The Vinoperfect range which was launched in Hong Kong a month ago, The Cream and The Eye Cream in the Premier Cru range.
At what age should one start using anti-ageing products?
It’s not the age but depends on one’s skin concerns but generally, mature skin is age 50 and above. I use the Premier Cru Eye Cream but Premier Cru’s The Cream may be too hydrating and rich for younger skins.
What is a popular moisturizer among men and women?
Vinosource Quenching Sorbet-Creme which is a bestseller in Singapore and for all skin types and both sexes.
Is it advisable to use the entire Vinoperfect range? What if a person could only afford one or 2 products from the range, which would you recommend?
Use all the products in the range for maximum effectiveness. I’d recommend the Radiance Serum Complexion Correcting which has the highest concentration of Viniferine (offers a dual preventive and curative action to fight against dark spots) and Day Perfecting Fluid SPF 15 as it contains sunscreen.
What’s so unique about the Vinoperfect Enzymatic Peel Mask?
It is highly concentrated and delivers immediate radiance results. Use it for 10 minutes before an important function and you will get instant gratification.
What’s the main difference between the old and new Vinoperfect range?
The addition of new ingredients such as papaya enzyme for peeling and activates micro-circulation and glycolic acid which is anti-inflammatory, helps to calm skin.
What products would you recommend if someone had pigmentation and aging concerns?
Vinoperfect Radiance Serum Complexion Correcting and Premier Cru The Cream and Eye Cream.
