Juniper
Getha has unveiled its latest flagship product, the evolved & improved Transforme Miracle Latex PrimeFibre Mattress, officiated by the Deputy Secretary-General (Investment & Management) of the Ministry of Investment, Trade and Industry (MITI), Datuk Bahria Mohd Tamil. Also present were (from left) Dato’ Andre Goh, deputy president of the Federation of Malaysian Manufacturers (FMM), Yong Mei Tsin, Getha’s executive director, Jason Chin, CEO of Sunway Malls Selangor, Kevin Tan, project director of Getha, and Zahiruddin Basran, Manager, Export Promotion & Market Access Division, MATRADE
Homegrown premium sleep solutions brand Getha has unveiled its latest flagship product, the evolved & improved Transforme Miracle Latex PrimeFibre Mattress, in a launch that underscores Malaysia’s growing strengths in high-value manufacturing, sustainable innovation and advanced latex technology. Held at Sunway Pyramid, the launch was officiated by the Deputy Secretary-General (Investment & Management) of the Ministry of Investment, Trade and Industry (MITI), Datuk Bahria Mohd Tamil.
Speaking at the event, Bahria said the launch reflects the country’s ability to transform local resources into globally competitive products.
“This is a strong example of how Malaysian companies continue to innovate, add value to our natural resources, and strengthen the nation’s reputation in premium manufacturing and sustainable product development,” remarked Bahria. “This is what we mean when we say “Made by Malaysia”; products that are designed, developed, and perfected here, with strong Malaysian expertise and creativity,” she added.
Following its launch in November 2025, The Transforme Miracle Latex Mattress has helped thousands of Malaysians to sleep better. The enhanced version, Transforme Miracle Latex PrimeFibre Mattress, is described by Getha as one of its most advanced natural sleep innovations to date. The premium mattress combines the company’s Miracle Latex material made from their proprietary Graphite+ technology, reaffirming Getha’s longstanding association with Malaysia’s world-renowned rubber industry.
In line with its sustainability positioning, the mattress also incorporates rubberised coconut fibre and BioCool, which the company claimed as Malaysia’s first natural cooling fabric made from sugar cane fibres. The material was developed to provide a cooling sleep experience while reducing reliance on highly synthetic fabrics that are commonly used in conventional mattresses.
Further enhancing the sleep experience is the inclusion of Suprelle Cool Night in the quilting layer, a high tech performance fibrefill embedded with Cool Flow Crimp technology, designed to improve heat dissipation and lower sleep temperature for better overnight comfort.
At the heart of the mattress is Getha’s most advanced latex formulation to date.
According to the company, the Miracle Latex core delivers up to four times more elasticity compared to conventional mattress materials such as compressed fibres or foams. The extraordinary elasticity allows the material to achieve stronger structural resilience for improved body support and a longer product lifespan, positioning the mattress as a premium long-term investment for consumers.
Priced from RM6,999, the internationally-acclaimed bedding brand is introducing a limited-time launch promotion, featuring a limited-time exclusive 35% discount along with a trade-in offer of up to RM1,500 on the Transforme Miracle Latex PrimeFibre Mattress. With every purchase, customers will also receive up to two complimentary units of Getha’s Miracle Latex Pillows, each worth RM399, depending on the selected mattress size.
Beyond the flagship unveiling, the world’s longest-surviving latex mattress manufacturer also used the launch to broaden its consumer proposition through the introduction of the Miracle Latex Mattress, an online-exclusive entry-level offering targeted at young professionals and first-time homeowners starting from RM2,499.
Innovation Never Sleeps
“Since we launched the Transforme Miracle Latex Mattress in November 2025, we have been humbled by the overwhelming response, with thousands of Malaysians already experiencing better sleep through the product,” said Getha’s project director Kevin Tan. “Listening closely to customer feedback, we introduced the Transforme Miracle Latex PrimeFibre for those seeking a more premium, thicker and firmer mattress, while also offering the Miracle Latex Mattress as an entry-level option, particularly for young professionals starting their careers.”
Reflecting Getha’s broader mission of promoting better sleep wellness across different consumer segments while nurturing long-term brand loyalty, customers can take advantage of exclusive vouchers & rebates of up to RM1,500 on the online-exclusive Miracle Latex Mattress, with instalment plans starting from RM47 per month.
With a footprint spanning more than 30 countries, Tan attributed Getha’s international growth to the branding grant it received from the Malaysia External Trade Development Corporation (MATRADE) in 2006, which helped launch its global presence. The occasion also reinforced the company’s standing as an award-winning Malaysian brand, underscored by 10 World Branding Award accolades since 2015, and further elevated by two recognitions from the Malaysia Book of Records for the First Graphite+ Infused Natural Latex Mattress and the First Natural Cooling Mattress, marking another milestone in its innovation journey.
The dual-product strategy, combining a flagship innovation with a more affordable alternative, is expected to strengthen Getha’s position across both premium and emerging consumer segments in Malaysia and abroad.
More information is available at www.getha.com.my.
