HABIB celebrates the Aidilfitri season of giving by cherishing ties that bind with the launch of Silaturrahim Di Hari Raya, Rantaian Kasih Selamanya as the campaign theme this year with a retro look and feel.
Held at Hilton Kuala Lumpur, the event saw the home-grown jeweler unveiling its latest collection for Raya, which was aptly called ‘Moghul’, inspired by the intricate style and majestic allure of that era, in true style with the help of local celebrities including the campaign ambassadors Siti Saleha, Elfira Loy and Iqram Dinzly. The event was hosted by Feeya Iskandar, Sinar FM radio presenter.
Following the unveiling of the campaign by Dato’ Sri Meer Habib, Managing Director of HABIB, the celebrities were joined by a bevy of models who showed off the stunning pieces from the Moghul Collection, attired in designer gowns sponsored by Azura Couture’s special Hari Raya collection called ‘Shelle Belle’ and the male models in modern men’s baju Melayu from ARATA by Ryzal Jaafar.
The HABIB Mughal Collection with its beautiful lines and rainbow coloured gemstones ranging from precious diamonds and rubies to sapphires and emeralds will enhance any Raya outfit. The campaign is also in line with HABIB’s new tagline, The Gift of Happiness, with HABIB encouraging customers to not only give themselves the gift of happiness but to share it by giving others a meaningful gift like precious jewellery.
HABIB also unveiled the widest Raya collection for men this year with HABIB’s butang baju Melayu and men’s ring set in palladium with a choice of gemstones. What’s more, there’s something for the whole family at HABIB ranging from 916 gold anklets and other jewellery for children, a wide selection of designs in 916 gold featuring bracelets and earrings to necklaces and pendants and the Bloom collection of stackable rings.
The Silaturrahim Di Hari Raya month-long campaign takes place from June 18 till July 19 at all HABIB showrooms nationwide. Customers can look forward to discounts up to 70% on diamonds and precious gemstones and also RM5 to RM15 off per gram for 916 and 999 gold. In addition, the jeweler’s gold buy-back programme offers the highest rates at all showrooms nationwide.
Customers can also look forward to more festive activities and other attractive offers at HABIB’s Ramadhan Bazaar at its 13 showrooms nationwide, including Ampang Point, Gurney Plaza, Plaza Angsana, Central Square, East Coast Mall, The Shore Melaka, Bandar Meru Raya, Kuala Terengganu, Ayer Keroh, Kota Bahru, Taman Saga Alor Setar, Seremban 2 and Suria Shopping Mall showrooms from June 26 till June 28, 2015.