Juniper
Everse 2026 proudly announces strong participation from well-known institutions and brands across tourism, technology, lifestyle, food and beverage, entertainment, retail, education, and creative industries. This marks another major milestone in the event’s development journey, further strengthening its position as one of Malaysia’s most representative large-scale youth-led event platforms.
In line with Visit Malaysia 2026, Everse 2026 is not only a platform that brings together brands and the public, but also an integrated initiative combining tourism promotion, youth development, cultural exchange, brand collaboration, and industry connectivity. Through cross-sector collaboration, the initiative aims to showcase Malaysia’s multicultural diversity, innovative energy, and rich tourism resources to both local and international audiences, while creating more opportunities for connection between businesses, young talents, and the wider community. The event will feature stage performances, interactive experiences, brand collaboration projects, youth participation activities, creative showcases, community engagement, and tourism-related content, offering a rich and immersive experience for the public. Through the involvement of partners from various industries, Everse 2026 aims to build a platform that integrates creativity,
culture, business, and tourism elements, injecting a more youthful and innovative spirit into support for Visit Malaysia 2026.
One of the key highlights of Everse 2026 is that it is a large-scale annual event conceptualized by the EAGLE Business Networking Club and fully planned and executed by students from SEGi University & Colleges. From project planning, brand collaboration, sponsorship negotiations, marketing, media coordination, event operations, to on-ground execution, the student team is deeply involved in every stage of preparation under the guidance of corporate partners and industry mentors, transforming classroom knowledge into real-world outcomes.
This is more than just an event, it is a real-world project that integrates education with industry practice. Through direct collaboration with government agencies, corporate brands, and industry partners, students learn how to coordinate resources, manage large-scale projects, solve real problems, and build professional relationships, thereby enhancing their leadership, communication, teamwork, and project management skills. As a result, Everse 2026 has become an important platform for youth talent development, enabling students to gain real industry experience while demonstrating creativity, execution capability, and innovative thinking, building a strong foundation for their future careers.
As a key youth-driven platform supporting Visit Malaysia 2026, Everse 2026 brings together tourism, culture, entertainment, and youth exchange within a single event experience, showcasing Malaysia’s unique appeal to both local and international audiences. The event not only gathers participation from multiple industries, but also features international artists, cross-cultural exchange, and diverse programming that attracts attention from various countries and regions, further enhancing Malaysia’s visibility as a tourism destination and international event hub. Through collaboration with Tourism Malaysia, Everse 2026 aims to encourage greater youth participation in tourism promotion, empowering young people to become key storytellers of Malaysia’s tourism narrative, while presenting the country’s cultural heritage, tourism offerings, and unique experiences to the world in a more innovative and youthful way.
This edition of the event features participation from Tourism Malaysia, Acer, Anker, Ayer, Espalitis, Fiskor, Fei Fei Crab, Gambit Group, Global Rail, HTE Huacomm, IN2IT, Kewpie, Kinohimitsu, La Gourmet, Legendary, Lee Kum Kee, Magnus Games Studios, Mychef’s, NCT Alliance, Ogawa, Putien, Salpido, SEGi University & Colleges, SK Jewellery, Spectruck, TK Bakery, UU, Vention, ZTE Nubia, and Loud Speaker, jointly creating a cross industry collaborative platform.
Unlike traditional event models where brands participate independently, Everse 2026 emphasizes cross-sector collaboration and resource integration. Participating brands and organizations will act as collaborative partners in shaping event content and experience design, combining their respective expertise, networks, and audiences to enrich the overall experience. From tourism promotion, technology innovation, lifestyle, food culture, entertainment, to youth development, each partner plays a key role in supporting the overall execution of the event.
Through joint promotion, co-creation of content, resource sharing, and cross-brand collaboration, Everse 2026 brings together diverse strengths to create a platform where the public, students, tourists, and industry professionals can engage, interact, and experience together. This cross-industry collaboration model not only demonstrates synergy between sectors, but also reflects how government agencies, corporate brands, and educational institutions can work together to drive tourism development, youth empowerment, and community engagement.
To further enrich the program, Everse 2026 will invite international and regional artists from across Asia to participate through judging sessions, fan engagement activities, stage sharing, and special performances. Confirmed guests include Korean entertainer Jun, known from Netflix’s “Single’s Inferno”, and Chinese singer Jin Cheng Ye (金成业), with more international artists and special guests to be announced in due course.
Their participation enhances the international appeal and entertainment value of the event, while further strengthening Everse 2026’s positioning as a cross-cultural platform connecting tourism, entertainment, cultural exchange, and youth development. To date, the event has confirmed participation from public figures and artists from Malaysia, Korea, and China, with more International collaborations expected to be announced in the coming months.
The organizers extend their sincere gratitude to all participating companies, government agencies, and partners. Their support and trust have not only contributed to the growth of Everse 2026, but also helped advance shared goals in tourism promotion, industry collaboration, youth development, and community engagement.
Through close collaboration between government bodies, corporate brands, educational institutions, and youth teams, Everse 2026 demonstrates the potential of building socially impactful and industry-relevant platforms that create win-win outcomes for businesses, students, visitors, and the wider community.
More information regarding event updates, program details, guest lineup, and media arrangements will be announced in due course.
