Domino’s World Cheese Pizza Goes On Tour To Bring Malaysians Together This Merdeka Month

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The New World Cheese Pizza, featuring a blend of 8 different cheeses and the innovative ultra cheese crust, is now available at all Domino's stores nationwide
The New World Cheese Pizza, featuring a blend of 8 different cheeses and the innovative ultra cheese crust, is now available at all Domino’s stores nationwide

Are you ready to go on a culinary adventure around the world? Cheese lovers can now savor the world’s finest cheeses without leaving home, thanks to Domino’s Pizza Enterprises Ltd (Domino’s) new World Cheese Pizza, featuring eight premium cheeses from around the globe!

As we enter Merdeka month and approach Hari Malaysia, Domino’s is taking its love for cheese on the road with an exhilarating Kembara World Cheese tour across eight states. The tour, which already kicked off  in Kuala Lumpur on August 17, will see the Domino’s Kembara World Cheese journeying to states like Johor Bahru, Penang, Melaka, Negeri Sembilan, Ipoh, and Kuantan and Selangor from now until October 2024. Over 12,800 slices of pizzas will be given away during this exciting tour, spreading joy and deliciousness across the nation.

The World Cheese Pizza is perfectly complemented by the new Blueberry Pizza Fold, offering a delightful sweet treat

The World Cheese Pizza is a celebration of cheese in its finest forms, designed in a unique Quattro format. Each quarter of the pizza offers a different combination of cheeses, ensuring a tantalising taste experience with every bite. Featuring High Melt Cube, Red Cheddar, Mozzarella Cheese, Cream Cheese, Gouda, Emmental, Edam, and Parmesan, this pizza delivers a rich and diverse explosion of flavors from the blend of different cheeses.

Layered with a rich base of Cream Cheese Sauce and Mozzarella Cheese, the World Cheese Pizza also features a first-of-its-kind, ultra cheese crust. This unique innovation, available exclusively at Domino’s, combines two types of crusts in one pizza. Both stuffed with Mozzarella String Cheese, one side of the crust is topped with High Melt Cube, while the other side features Red Cheddar, offering a delightful contrast in every slice.

The Kembara World Cheese tour generated excitement as members of the public eagerly sampled the World Cheese Pizza, handed out by Abang Domino’s from the World Cheese Rover

Ringo Joannes, Region Chief Executive Officer for Domino’s Malaysia, Singapore and Cambodia said, “Our World Cheese Pizza is the ultimate treat for cheese enthusiasts. Knowing how much our customers adore cheese, we have sourced the finest varieties from around the world to create a pizza that showcases unique taste profiles. For instance, High Melt Cube offers a creamy and melty texture, while Red Cheddar delivers a sharp and tangy flavor. Blended together, these cheeses create an explosion of flavors that cannot be found elsewhere. It is not about coming up with complicated pizzas but rather delivering more of the things our customers love, like cheese, and taking it to a whole new level. This aligns perfectly with our brand promise of ‘It’s all about giving you more,”

“Malaysia is a nation rich in diversity, where people from various cultures and backgrounds come together as one. Similarly, our World Cheese Pizza, with its diverse flavor profile, represents the rich diversity of Malaysia. This launch is especially timely as we enter Merdeka month. The Kembara World Cheese tour aims to unite fans across Malaysia in their shared love for pizza. During the tour, cheese lovers can sample the World Cheese Pizza for free. We are thrilled to embark on our first road tour across eight states and look forward to meeting our fans.” Ringo continued.

Pure delight captured as customers take their first bite of the World Cheese Pizza at the Kembara World Cheese tour stop in Putrajaya

As a sweet complement to this savory delight, Domino’s is also excited to introduce the all-new Blueberry Pizza Fold. Made with golden pizza dough, this delectable treat features a luscious Hokkaido cream cheese and a sweet and tangy blueberry filling, offering the perfect balance of flavors.

The all-new World Cheese Pizza with Ultra Cheese Crust is available in Regular and Large sizes. For the best value, customers can enjoy a 40% discount on the World Cheese Pizza any day! Additionally, customers can order the Blueberry Pizza Fold as an individual add-on or upgrade their existing BoxKu, starting from just RM17.90. Both the World Cheese Pizza and Blueberry Pizza Fold are available at all Domino’s Pizza stores for a limited time only, starting August 13, 2024. Visit your nearest Domino’s store or order online at www.dominos.com.my or on the Domino’s App. For more information about this menu and other ongoing promotions, please visit Domino’s website.

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