Juniper
From L-R
1. Ms. Ang Kwee Luan 洪炅鸾女士, National Retail Manager of BMS Holdings Berhad
2. Mr. Ang Wei Liang 洪伟樑先生, Chief Marketing Officer of BMS Holdings Berhad
3. Mr. Khoo Wah Sun 邱华山先生 Independent Non-Executive Director of BMS Holdings Berhad
4. Mr. Ang Kwee Peng 洪桂平先生, Managing Director of BMS Holdings Berhad
5. Mr. Lee Kok Chuan 李卓荃先生, Executive Director of BMS Holdings Berhad
6. Mr. Lee Kong Siong 李康雄先生, Chief Operating Officer of BMS Holdings Berhad
7. Mr. Queck Kwang Tak 郭光达先生 Chief Financial Officer of BMS Holdings Berhad
8. Mr Yow Peng 姚彬先生 Senior Wholesales Marketing Manager of BMS Holdings Berhad
Fresh off its recent listing on the ACE Market of Bursa Malaysia Securities Berhad, BMS Holdings Berhad (“BMS Holdings” or the “Company”) and its subsidiaries (collectively known as the “Group”), an established Malaysian retailer and distributor of tiles, stone surfaces, bathware and kitchenware under the “Jubin BMS” brand, has moved swiftly to execute its growth strategy with the opening of a new retail showroom in Puchong, marking another milestone in the Group’s nationwide expansion strategy following its recent listing on the ACE Market of Bursa Malaysia Securities Berhad.
The newly opened Puchong retail showroom, located in Kinrara, spans 6,481.26 square feet and is strategically positioned to serve a high-density residential and commercial catchment encompassing Puchong, Sunway and Bukit Jalil. The location offers strong commercial visibility, is surrounded by established home furnishing and automobile brands, and provides convenient accessibility with ample parking. The area’s balanced mix of new developments and mature housing estates positions the showroom well to capture consistent homeowner and renovation-driven demand.
The retail showroom is operated on a rental basis and are designed to deliver a spacious, organised and customer-centric showroom experience. To drive initial traction, BMS Holdings has rolled out targeted opening period promotions, weekend activities and customer engagement initiatives aimed at attracting homeowners, while complimentary coffee offerings are being used as a touchpoint to onboard interior designers and contractors into the Group’s loyalty programme. These physical strategies are complemented by a multi-channel marketing approach, ensuring strong digital visibility across Google search, Google Maps and major social media platforms to capture both planned and walk-in demand.
The opening of the retail showroom marks the early execution of BMS Holdings’ retail expansion plan as set out in its prospectus, which comprises both the progressive rollout of seven (7) new retail showrooms in the Klang Valley between 2026 and 2028 as well as the development of a purpose-built retail showroom with storage facility in Seremban, Negeri Sembilan. Following Shah Alam, the Group has already secured an owned site in Rawang for a future Klang Valley outlet, while construction of the Seremban retail showroom is expected to progress in line with the Group’s stated timeline.
The planned Klang Valley retail expansion carries an estimated total cost of RM36.5 million, of which RM9.7 million is expected to be funded from IPO proceeds, with the balance to be financed through internally generated funds and/or bank borrowings. In addition, the Seremban retail showroom is estimated to cost RM10.5 million, supported by RM3.3 million from IPO proceeds and the remainder from internally generated funds and/or bank borrowings.
Commenting on the openings, Mr. Ang Kwee Peng, Managing Director of BMS Holdings, said “The Puchong retail showroom reflects the Group’s disciplined expansion approach focused on location quality, customer accessibility and long-term market potential. This new retail showroom, strengthens BMS Holdings’ presence in two of the Klang Valley’s most active home improvement corridors, while reinforcing our commitment to delivering an enhanced retail experience and deepening engagement with both homeowners and professional customers as BMS continues to scale its national footprint”.
Looking ahead, BMS Holdings will continue to adopt a disciplined and data-driven approach to retail expansion, prioritising strategic locations with strong demand fundamentals and long-term sustainability. The Group remains focused on optimising showroom productivity, strengthening brand visibility and enhancing customer engagement across both physical and digital touchpoints. As a newly listed company, BMS Holdings is committed to prudent capital management and consistent execution as it advances its growth plans and builds enduring value for shareholders.
