SK-II Magnetic Eye Wand

Prestige skincare brand SK-II has launched a new generation of eye care with magnetic power with its latest Magnetic Eye Wand for a younger face. SK-II has discovered that consumers are concerned about eye aging as it shows the earliest and influenced their overall youthful look. Due to this fear, they turn to eye creams but do not experience much visible improvements in their skin.

Now with its new Magnetic Eye Wand that features first-in-the-world magnetic eye care technology, it will boost penetration of ingredients in the SK-II STEMPOWER Eye Cream into skin for faster, greater and more controlled ingredient absorption.

It delivers 3x more Niacinamide (the key ingredient in STEMPOWER Eye Cream) into skin¹ as compared to when STEMPOWER Eye Cream is applied on skin using only fingers, firming up three critical areas around the eye.

The SK-II STEMPOWER Eye Cream and SK-II Magnetic Eye Wand work to firm up the eye lid, eye corner and under eye, three critical areas to target for bigger, sharper and younger looking eyes and a younger looking face

When used with SK-II STEMPOWER Eye Cream, the SK-II Magnetic Eye Wand can deliver visible reduction of fine lines around the eye due to dryness after 10 days of usage².

With its tri-magnetic technology, the Magnetic Eye Wand when moved over the face, induces a micro-electromagnetic field that further enhances the absorption of skincare ingredients.

Achieving the 3-point eye firm-up with SK-II STEMPOWER Eye Cream

The STEMPOWER Eye Cream addresses each of these areas with the Stem-Acanax Eye Complex which comprises three potent ingredients:

STEMPOWER TRIO Active : A combination of Concentrated Pitera™, Stem Acanax and Artichoke Extract, this cocktail improves skin’s plumpness and boosts radical firmness and boosts radical firmness and inner resilience.

PAL-VB Complex: This specially formulated ingredient promotes production of skin’s structural protein that is important for skin’s elasticity and wrinkle resilience.

Lupine-Alfalfa Extract: This aids in preventing sagging of eye-bags.

Upon application, SK-II STEMPOWER Eye Cream works to smoothen the appearance of wrinkles and even out the texture around the entire eye area. It helps to combat the signs of damage due to external factors such as UV, dryness and dust, and creates a bright-eyed look that lasts for the entire day³.

1 Layers of the stratum corneum

2 ASEAN : 23% eye wrinkle reduction after 10 days of usage.

3 Based on a study conducted by Interface Co. Akita. Tested among 20 Japanese female (non P&G).

Availability and Pricing

The new SK-II Magnetic Eye Wand comes free with purchase of SK-II STEMPOWER Eye Cream (15g @ RM367) from 1 January – 15 February 2015. From 16 February onwards to June 2015, the Magnetic Eye Care kit comprising the Magnetic Eye Wand and STEMPOWER Eye Cream (15g) is available at RM449.