Juniper
A reliable refrigerator is no longer just an appliance – it’s the quiet hero of the kitchen. PRISM+ is expanding its home appliances lineup with the launch of the PureFresh TMF Series, a new range of affordable big-capacity refrigerators designed to help Malaysian households keep food fresher for longer, reduce everyday waste, and do it all without breaking the bank. Starting from just RM929, the PureFresh TMF Series is the brand’s most affordable refrigerator lineup to date, reinforcing PRISM+’s direct-to-consumer commitment to making well-designed home appliances accessible to more Malaysian homes.
The PureFresh TMF Series introduces three models: TMF 250, TMF 310, and TMF 430 – each designed to balance form and function. Available in Inox and Black Inox colour options with a premium anti-fingerprint smooth finish, the refrigerators combine modern aesthetics with everyday practicality, making them stylish additions to contemporary kitchens.
Freshness and Convenience for Everyday Kitchens
As more Malaysians embrace home cooking, whether preparing daily meals, trying trending recipes, or stocking up for festive seasons like Hari Raya, Chinese New Year, and Deepavali – having a dependable refrigerator becomes essential for keeping food fresh and well organised.
To support these everyday kitchen routines, the PureFresh TMF Series offers practical features that help households store ingredients with greater convenience, confidence and great affordability. Designed with practicality in mind, the PRISM+ PureFresh TMF Series features an Inverter Compressor that delivers energy-efficient cooling while operating more quietly, helping maintain a comfortable home environment even during busy cooking hours. Recognising that refrigerators operate around the clock, the PureFresh TMF Series is certified with a 5-Star Energy Rating, offering high energy efficiency while maintaining dependable cooling performance. Complementing this is the use of eco-friendly R600a refrigerant, offering reliable cooling performance while supporting a more sustainable approach to household appliances.
To simplify everyday use, No Frost Technology prevents ice build-up, eliminating the need for manual defrosting. The Multi-Zone Cooling system further ensures that different compartments maintain consistent temperatures, helping preserve the freshness of a wide range of ingredients, from fresh produce to prepared meals.
In addition, an Anti-Odour System helps maintain a clean and hygienic interior by reducing lingering food smells, especially useful when storing a variety of dishes and ingredients. Completing the design is LED interior lighting, providing bright and energy-efficient illumination so users can easily locate items inside the refrigerator.
The PRISM+ PureFresh TMF Series will be available in Malaysia starting from RM929, launching on 24 April 2026 at 8pm across the PRISM+ website, Shopee, and PRISM+ retail outlets.
The PureFresh TMF Series refrigerators come with a 2-year general warranty, along with an extended 12-year warranty on the compressor, offering added peace of mind and long-term reliability for Malaysian households.
Eric Kam, Country Director of PRISM+ Malaysia, said, “Malaysian households shouldn’t have to choose between a strong performance, low running cost refrigerator and one they can afford. With the PureFresh TMF Series, we’re delivering 5 stars energy-efficient cooling, thoughtful features, and a 12-year compressor warranty – at a price point that makes it genuinely accessible. That’s what PRISM+ is about: practical, well-designed home appliances without the premium mark-up.”
