SK-II Stempower Eye Cream

In the quest to counter signs of aging to achieve ageless beauty, SK-II presents its latest innovation to the award-winning STEMPOWER boutique – the new STEMPOWER Eye Cream. Combining revolutionary STEMPOWER technology with the specially formulated PAL-VB Complex, and Lupine-Alfalfa Extract, SK-II’s STEMPOWER Eye Cream works to ignite a chain reaction of beauty for a more youthful overall look around the eyes.

Exposing the “3 points”

The skin surrounding the eye is particularly sensitive to the effects of aging due to its thinness, which causes it to easily lose firmness and plumpness. The signs of aging are most evident in three key areas around the eye – the under eye area, the eyelid and the corner of the eye. From the results of the SK-II Akita study,the industry’s first holistic longitudinal study which spanned over 10 years, SK-II scientists have discovered that each key area is affected by aging in different ways. Eye bags begin to sag in the 20s, eyelids develop wrinkles in the 30s, while wrinkles manifest in the corner of the eyes in a woman’s 40s.

These three regions are correlated, with the appearance of each area playing a vital role in the perception of youthful-looking skin around eye and beyond. Mr Taro Yamaguchi, Scientific Communications Expert at P&G explained, “Our research has demonstrated that improving all three areas has two times more impact on the impression of youth than simply concentrating anti-aging efforts on one region of the eye.”

The STEMPOWER Eye Cream addresses each of these areas with the new Stem-Acanax Eye Complex which comprises three potent ingredients[1]:

STEMPOWER TRIO Active: A combination of Concentrated Pitera^TM, Stem Acanax and Artichoke Extract, this cocktail improves skin’s plumpness and boosts radical firmness and inner resilience.

• PAL-VB Complex: This specially formulated ingredient promotes production of skin’s structural protein that is important for skin’s elasticity and wrinkle resilience.
• Lupine-Alfalfa Extract: This aids in preventing sagging of eye bags.

Upon application, the STEMPOWER Eye Cream works to smoothen the appearance of wrinkles and even out the texture around the entire eye area. It helps to combat the signs of damage due to external factors such as UV, dryness and dust, and creates a bright-eyed look that lasts for the entire day[2].

[1] All ingredients’ results are from in-vitro studies

[2] Based on a study conducted byInterface Co. Akita. Tested among 20 Japanese female (non P&G).

SK-II STEMPOWER Eye Cream is available at all SK-II counters in Malaysia from 15 August 2014.

SK-II STEMPOWER Eye Cream (15g)                                                     RM367