Biotherm Unveils Its New BB Cream

There can be little doubt that BB Creams are popular in Asia as Biotherm is the latest counter brand to jump on the BB Cream bandwagon. Although I don’t use BB Creams on a daily basis, this one looks interesting because its rosy tone is supposed to match all skin types and covers several skin concerns.It’s the latest addition to the White D-Tox range. However, the sunscreen protection isn’t very high as it’s only SPF25/PA+++. Anyway, here’s the press release from Biotherm:-

SIMPLE.PRACTICAL.RADIANCE.TRANSPARENCY.

Biotherm unveils its new BB Cream brightening solution.

A solution which combines concealer, makeup, moisturizing
and UV protection for an immediate translucent look.

Biotherm, over 20 years of whitening expertise

Biotherm’s expertise in whitening can be traced back to 1989 when its Biologists, committed to developing skincare range specifically designed for Asian skin, unveiled Biopaline, the label’s first whitening range made up of six different products. Since its launch, the range has been met with tremendous success.

In order to maintain its position as the most reliable whitening expert, Biotherm renovates its range each year with the most innovative scientific breakthroughs. Currently we count 5 different products in our make-up base range. Today we are taking it a step further with the new BB cream brightening solution.

Listening to women

At the heart of its innovation, technology and modernity, Biotherm has always listened to women’s needs and requests in order to deliver a solution for all skin types.

Proof of that can be found in its most recent innovation, White D-Tox translu.cell, which answered the major concern facing Asian women today: Translucency. Women today want translucent skin, meaning beautiful skin, dazzling complexion, a face which looks flawless in any light.

Women today are on the go. Traveling from city to city while balancing a hectic work schedule with their social and family lives. Women want radiant-looking skin at all times and are on the hunt for skincare that can live up to their increasingly demanding standards. That means an effective solution to neutralizing their skin concerns such as dark spots, redness or irregularities.

Biotherm has taken it upon itself to find the best solution to answer each concern through a brand-new revolution: the hydrating BB cream transparency revealer.

Belonging to the WHITE D-TOX range, the BB cream offers a 2-in-1 multi-effect base combining the results of foundation, make-up base, UV cut and moisturizing.

BB CREAM, when simplicity meets efficacy

FOR WOMEN ON THE GO

For the first time in Biotherm’s history, the brand unveiled its BB cream SPF 25 PA +++. The cream has been designed to fit all skin types and for all ages especially women from 15 to 35 who:

– do not have the time for lengthy make-up rituals,
– have flawless complexion in one simple gesture,
– travel constantly and who travel light.

ONE SIMPLE GESTURE

The BB cream combines skincare and make-up in just one product. It put the focus on practicality and immediate coverage results. In a simple gesture, the cream moisturizes the face and brings a transparent, brightened and glowing complexion by neutralizing dyschromias. The product covers several skin concerns: redness, dark spots, brightness, dullness, irregularities…

ONE MULTI-FUNCTIONAL PRODUCT FOR OVERALL IMPROVEMENTS

A multi-functional base for overall significant improvements. Facial shine is immediately reduced, the face is luminous, radiant and the skin looks soft and supple. To complete the formula, BB cream also offers protection against daily UV rays to prevent appearance of spots, red blotches or skin aging.

The lightweight texture and rosy tone matches each skin type and stays consistent for hours. It provides a natural and healthy finish. Covering imperfections, it visibly and instantly lightens the skin tone and is breathable and comfortable to wear. The texture provides 24 hour hydration.

The BB Cream is priced at RM140 and is available at all Biotherm counters nationwide.