Juniper
The LEGO Group is revving up the fun with its Build Your Dream Ride campaign, celebrating the joy of vehicles through hands-on play and imagination. Across a wide range of vehicle builds from LEGO City, LEGO Technic, LEGO Speed Champions and more, children are empowered to bring their ideas to life, building everything from speedy racers to adventure-ready vehicles. With a diverse range of sets to explore, LEGO encourages creative problem-solving and transforms everyday play into exciting, confidence-building moments.
Extending the thrill of the ride beyond the home, the LEGO® Build Your Dream Ride Autoshop Experience brings vehicles to life in new and unexpected ways. Fans of all ages can dive into interactive builds, test rides and experience vehicle builds in motion, discovering the full breadth of the range and what excites them most.
Ágnes Molnár, Marketing Director of Singapore, Malaysia and APAC Travel Retail, The LEGO Group, said, “At the LEGO Group, we believe play is one of the most powerful ways children explore the world, spark creativity and build confidence. With the Build Your Dream Ride campaign, we are empowering children to take the driver’s seat by giving them the tools to build, customise and bring their dream rides to life. Along the way, this hands-on, imaginative play helps them nurture confidence, creativity and problem-solving skills as they explore, imagine and create.”
Bringing the Thrill of Motion to Life at KF Kiddy Circuit
Beyond the bricks, the Build Your Dream Ride campaign shifts into motion at KF Kiddy Circuit, Mid Valley Megamall KL and KF Kiddy Circuit, The Mall, Mid Valley Southkey JB through the Build Your Dream Ride Autoshop Experience. Known as the largest go kart circuit in Singapore, the Malaysian branches feature 200 metres of racing fun through its uniquely-themed kids circuit that invites drivers of all skill levels to take the wheel and experience the thrill of the motion. Bringing the creativity of LEGO building with the excitement of real-world racing, the experience brings the campaign to life and lets children and their families see their ideas take shape in action.
“We are grateful for the opportunity to partner with The LEGO Group to bring a holistic experience on and off-track at KF Kiddy Circuit to our fans. This unique collaboration was made possible through the shared passion of making family fun more accessible and enjoyable with a bit of thrill! We believe that the Build Your Dream Ride Autoshop experience will spark joy, imagination and creativity among families and children alike through the hands-on building activities with LEGO bricks, culminating with our e-karting experience, said Alan Kwek, Co-founder of KF Kiddy Circuit.
From 6 March to 30 June 2026, dream rides come to life at KF Kiddy Circuit Mid Valley Megamall KL and KF Kiddy Circuit Mid Valley Southkey JB where the venue will be fully decked out in LEGO visuals, from LEGO Minifigures and brick-built displays to standout showcases of vehicular-themed sets. Participants can embark on their own journey, completing missions at each pit stop to collect stamps on their mission cards – from building and testing their own dream vehicles to interactive photo moments and karting experiences, collecting stamps at each pit stop.
The mission continues with a special in-store activity at the LEGO Certified Store Mid Valley Megamall KL and LEGO Certified Store Mid Valley Southkey JB respectively, where our little vehicle enthusiasts are invited to take a photo with the LEGO 3D Minifigure and post it on social media and earn an exclusive LEGO Racer Minifigure with Golden Trophy when they complete their mission card journey. For more information on the activities, please refer to the Annex D.
A Set for Every Type of Vehicle Fan
The Build Your Dream Ride campaign spotlights the versatility and creativity that LEGO has to offer for every type of vehicle fan. From the everyday adventures of LEGO City Great Vehicles to the engineering challenges of LEGO Technic, and the high-speed thrills of LEGO Speed Champions inspired by iconic cars and motorsport, there is a set to spark every child’s imagination.
These sets are available at LEGO Certified Stores (LCS), the LEGO Official Store on Lazada, Shopee, Toys ‘R’ Us and major retailers in Malaysia.
For more information on additional sets perfect for little vehicle fans, whether for gifting, building together as a family or creating displays at home, please refer to Annex A.
Between 28 February to 29 March, visit participating LEGO Certified Stores to bring your dream ride to life with LEGO’s Make and Take activity, where builders can assemble their very own LEGO Sports Car in-store and take it home with them for free.
Gift-with-Purchase promotions are also up for grabs, with minimum spends unlocking unique polybags from the LEGO Speed Champions, LEGO City and LEGO Technic lines, a perfect addition for vehicle fans to expand their adventures at home or on the go. A full list of the promotions can be found in Annex B & C.
For more information, visit the LEGO Malaysia website.
