Juniper
(from left)
Dato’ Sri Siti Nurhaliza, CUCKOO Brand Ambassador;
Hoe Kian Choon (KC Hoe), Non-Independent Executive Director & Chief Executive Officer of CUCKOO International (MAL) Berhad;
Mr. Lee Thai Hung, Deputy Director General (Promotion II) of Tourism Malaysia;
Pn. Hani Ezra Hussin, Senior General Manager, Commercial Services of Malaysia Airports Holdings Berhad (MAHB); and
Phei Yong, CUCKOO Brand Ambassador
Healthy Home Creator, CUCKOO International (MAL) Berhad (“CUCKOO Malaysia” or “the Company”, KLSE:5336), and Samsung Malaysia Electronics (SME) Sdn. Bhd. (“Samsung”) is leveling up their partnership following the successful launch of the “CUCKOO Smart Healthy Home Co-Created Programme with Samsung” (also known as the “CUCKOO Co-Created Programme with Samsung”) last year. This next phase introduces a refreshed suite of three premium SKUs, including a Smart Washer Dryer, Smart TV and Smart Tablet, under the programme. It also marks the first time these advanced technologies are made accessible through CUCKOO Malaysia’s proven rental model.
The refresh reflects an agile response to the evolving technological landscape, ensuring Malaysians have access to the latest AI-powered innovations delivered through Samsung’s SmartThings ecosystem without the barrier of high upfront costs. By transitioning from the initial pilot phase, which featured only outright offerings, CUCKOO Malaysia is doubling down on its core strength of affordability and accessibility with this refreshed line offered through rental plans.
“Our CUCKOO Co-Created business segment is built on the passion of unlocking greater value through synergy. This year, we are evolving the CUCKOO Co-Created Programme with Samsung under the CUCKOO Co-Created business segment to be even more customer-centric by introducing the rental model that many have been eagerly anticipating. This refresh is not just about new innovations; it is about making a smarter, healthier lifestyle attainable for every household. By combining Samsung’s technological leadership with our proven rental model, and integrating into our holistic ecosystem of wellness solutions, we are making it ever easier for more Malaysians to be #SAMASAMAHealthier”, said CUCKOO Malaysia Non-Independent Executive Director and Chief Executive Officer, Mr. Hoe Kian Choon (KC Hoe).
A Refreshed Lineup: Smarter Living, Healthier Homes
CUCKOO Malaysia’s ecosystem of wellness solutions is ever diverse and holistic with the refreshed suite of Smart Healthy Home Solutions. By bridging CUCKOO Malaysia’s rental expertise and wellness ecosystem with the Samsung SmartThings ecosystem, the result is a delivery of smarter, affordable, and accessible connected living centered around ensuring security through privacy protection, providing ease of use with at-a-glance monitoring, achieving saving by minimising energy waste, and offering care for the health of loved ones to foster healthier lifestyles.
This refreshed lineup features the following:
- Samsung Bespoke AI Laundry Combo (12/7kg): Available at RM150/month for 36 months, this sleek black washer dryer automates clean living with its AI Wash technology which intelligently senses load weight, fabric types, and soil levels to optimise water and detergent use in every cycle. On top of that, the AI EcoBubble™ feature also ensures superior fabric care with 45.5%[1] better fabric care and removes 24%1 more soil even in cool water. Beyond advanced cleaning, it also ensures hygiene through its Air Wash and Hygiene Steam features, delivering a cleaner wardrobe that protects your well-being. For a truly worry-free experience, CUCKOO Malaysia’s professional Home Care Specialists provide expert installation and periodic Home Care Service (aftersales maintenance service) every 6 months to maintain peak hygienic conditions. This washer dryer also includes an exclusive 3-year warranty and service (1-year standard + 2-year CUCKOO extended warranty).
- 65″ QLED QEF1 4K Samsung Vision AI Smart TV: Offered at RM148/month for 36 months, this AI TV is more than just an entertainment hub; it serves as a personal fitness portal. The ‘Slim Look Titan Gray’ TUV-certified Real Quantum Dot display brings vivid, world-class trainers into the living room with lifelike clarity. Further designed with safety in mind, the screen is cadmium-free, ensuring a healthier environment for the family by eliminating toxic heavy metals often found in traditional displays. By integrating with SmartThings, it allows users to manage home wellness at a glance while focusing on pulse-pounding HIIT or restorative yoga sessions. This AI TV is backed by an exclusive 3-year warranty (2-year standard + 1-year CUCKOO extended warranty).
- Samsung Galaxy Tab S10 FE+ (256GB): Available at RM160/month for 24 months, this powerhouse tablet redefines productivity and health on the go. Featuring a stunning 13.1-inch display in a slim 6.0mm profile, the IP68 water-and-dust resistant design ensures it can keep up with active lifestyles anywhere. Powered by the Exynos 1580 processor and 12GB RAM, the device brings AI-driven efficiency to users’ fingertips with Galaxy AI, Gemini, and Circle to Search. Whether users are following a high-intensity workout or sketching a masterpiece with the included S Pen, the massive 10,090mAh battery with 45W charging provides long-lasting power. Exclusive to CUCKOO Malaysia, this Smart Tablet includes a total 3-year warranty (2-year standard + 1-year CUCKOO extended warranty).
Operational Resilience and Strategic Growth
The “CUCKOO Smart Healthy Home Co-Created Programme with Samsung” is part of the “CUCKOO Co-Created” business segment. This business segment features a diverse range of home appliances and household goods offered through strategic partnerships with LSK, OGAWA Malaysia, and Fujiaire.
The announcement of this refreshed line is set to build on the momentum of CUCKOO Malaysia’s recent unaudited financial results for the fourth quarter ended 31 December 2025 (“Q4FYE2025”). In this period, the Company demonstrated significant operational resilience, with PAT recovering by 171.0% quarter-on-quarter to RM36.5million, driven primarily by stronger margins and improved credit management strategies. This strong finish culminates in a steady full-year performance for the financial year ended 31 December 2025 (“FYE2025”), with a total revenue of RM1.1 billion and a PAT of RM105.2 million.
The CUCKOO Co-Created business segment remains a vital growth engine, contributing RM221.1 million (20.1%) to the total revenue in FYE2025. This momentum was sustained from its previous contribution of 20.2% to the total revenue in its financial year ended 31 December 2024 (“FYE2024”). The consistent performance validates the success of the Company’s proven rental-led business model in providing stable earnings while meeting the growing consumer preference for affordable, high-quality home wellness solutions.
[1] AI Ecobubble™ is only activated when specific courses are selected, including Cotton, Synthetics and AI Wash with loads less than 2kg.** Based on the Performance Lab Test report by Springboard Engineering on EMPA strips, comparing a normal detergent solution and bubble technology without mechanical action. Individual results may vary.*** Compared to washing in warm water. Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Ecobubble™ (WF0702WKU). Actual results may vary depending on individual use.**** Based on an EMPA test on a 9kg model (WF906U4SAGD, Synthetics), with and without Ecobubble™. Data collected from individual tests. Actual results may vary depending on individual use.
