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Fender Audio®, consumer electronics brand owned by Fender Musical Instruments Corporation (FMIC) and operated under license by Riffsound Pte. Ltd., makes its CES debut with the launch of two flagship products: the ELIE ™ portable speaker series and MIX™ headphones. Unveiled at CES 2026 and recognized with multiple Best of CES honors, these releases mark Fender Audio’s entry into the premium personal audio market with products designed for performance, versatility, and modern lifestyles.
ELIE™ Speakers
The ELIE™ (Extremely Loud Infinitely Expressive) portable Bluetooth® speaker series reimagines what portable sound can achieve, merging sophisticated design with advanced acoustic engineering. Offered in two configurations — E6 and E12 — each speaker incorporates integrated subwoofers alongside a groundbreaking Waves SOC implementation, the first of its kind globally. This innovation delivers commanding, distortion-free audio across an expansive dynamic range. By redefining how Digital Signal Processors (DSPs) and System on a Chip (SOCs) technology function within speaker architecture, ELIETM achieves superior power efficiency, resulting in exceptional volume and acoustic precision that surpasses other portable speakers of comparable dimensions and classification.
Designed to accommodate diverse audio lifestyle demands, ELIE™ speakers transcend conventional music playback. Engineered for seamless use whether at home or in transit, each unit manages up to four simultaneous audio channels with minimal latency, empowering users to blend multiple sources effortlessly. Connect a Bluetooth device—a smartphone or wireless microphone—incorporate a wired input via XLR or 1/4″ cable and add two further wireless channels using compatible Fender Audio accessories. ELIE speakers can be configured in stereo mode for authentic left/right channel separation or synchronized in multi-mode to create cohesive sound throughout an entire environment.
MIX™ Headphones
The MIX™ Headphones redefine contemporary music-lifestyle audio through a completely modular architecture that evolves with your sound preferences, aesthetic sensibilities, and daily routines. The accompanying FWD Tx USB-C transmitter facilitates lossless (LHDC-V), low-latency (LC3), and Auracast™ transmission capabilities, delivering high-performance wireless audio compatibility across any device. Equipped with remarkably efficient 40mm Graphene drivers and enhanced by hybrid Active Noise Cancellation, dual microphones with Environmental Noise Cancellation, and comprehensive wired and wireless playback options, MIX™ provides clarity, authority, and precision in any setting. Offering up to 100 hours of battery endurance and modular elements that can be replaced over time, MIX™ is crafted for listeners who demand more than mere playback—they demand potential.
A Partnership Rooted in Innovation
This collaboration sees Riffsound designing and manufacturing a dedicated collection of Fender Audio products that emphasize contemporary aesthetics, sophisticated engineering, and premium sound quality or everyday experiences. Following its international debut at CES 2026, Fender Audio brings the ELIE™ Portable Speaker Series and MIX™ Headphones to Malaysian audiences, presenting an opportunity to experience its next-generation personal audio ecosystem firsthand.
“Fender Audio represents our commitment to building products that bring exceptional sound and intelligent design to everyday life. It was built to carry Fender’s sonic legacy into the future of listening,” said Mah Chernwei, CEO of Riffsound. “ELIE and MIX are built for how people listen today – portable, flexible, and deeply personal. With ELIE and MIX, we’re bringing that same craftsmanship and tonal excellence to personal and portable audio, making iconic sound more accessible than ever.”
For full information about the ELIE portable speaker series and MIX Headphones, visit
https://fenderaudio.com/.
Availability and Pricing
The ELIE 12 speaker is priced at RM1,899, while the MIX Headphones and ELIE 6 will both be priced at RM1,399. All three of these products will be officially available from March 2026 onwards at online and offline stores.
For more information, please visit https://swap-asia.com/brands/fenderaudio/.
All products mentioned will be available via Fender’s official online stores:
● Lazada: https://www.lazada.com.my/shop/fender-audio
● Shopee: https://shopee.com.my/fenderaudio.os
● Swap Asia: https://shop.swap-asia.com/collections/fender-audio
