Juniper
WCT Malls proudly unveils Ceria Raya,Mesra Bumi, a unique Hari Raya celebration that embraces sustainability. For the first time, all WCT Malls—Paradigm Mall Petaling Jaya, Paradigm Mall Johor Bahru, gateway@klia2, and Subang Skypark—will feature Raya decorations crafted entirely from recyclable cardboard materials.
As part of WCT Malls’ commitment to environmental responsibility, this initiative promotes creative upcycling while preserving the festive spirit of Hari Raya. Shoppers visiting WCT Malls will be greeted with stunning, handcrafted décor, including intricate kampung houses, traditional archways, and ketupat ornaments — all constructed using sustainable materials.
“Our theme, Ceria Raya, Mesra Bumi, reflects WCT Malls’ commitment to sustainability while creating an immersive and joyful festive experience,” said Ms. Selena Chua, CEO of WCT Malls. “Through our collaboration with Cardboard Country, we showcase how sustainability and festive celebrations can go hand in hand.”
Ms. Selena added, “Hari Raya is a time for joy, togetherness, and gratitude. With Ceria Raya, Mesra Bumi, we encourage shoppers to celebrate in a way that also honours the environment. By incorporating sustainable elements into our festive decorations, gifting, and shopping experiences, we hope to inspire a more mindful approach to celebrations while preserving the essence of Raya traditions.”
Eco-Friendly Initiatives
In line with the sustainability-themed celebration, WCT Malls has introduced several eco-friendly initiatives to promote greener shopping and gifting habits:
Additionally, each WCT Malls will host a variety of traditional performances to complement the Raya festivities, including:
- Malay cultural dances (Zapin,Tarian Joget,)
- Pocket Talks on Recycling
- Workshops & Activities
- Raya Traditional Costume Contest
Exclusive Shopper Rewards & Promotions
From now until the Raya celebrations, shoppers can enjoy exciting promotions and exclusive rewards:
Super Iftar Cashback – Shoppers breaking fast at Paradigm Mall Petaling Jaya and Paradigm Mall Johor Bahru will receive exclusive cashback offers.
- Complimentary parking from 5 PM to 8 PM – Shoppers visiting Paradigm Mall Petaling Jaya for Iftar and Raya shopping will enjoy free parking during these hours
- 20% Pre-Saving on Shopping Vouchers – WCT Malls has partnered with Mastercard to offer an exclusive 20% discount on shopping voucher purchases through the Signature Voucher Bonanza Sale.
- AEON Credit Service Credit Card Collaboration – Offering cardholders lower spending requirements for redemption entries, making festive shopping more rewarding.
Sustainable Raya Market
WCT Malls is also hosting a Raya Market at Paradigm Mall Petaling Jaya, Paradigm Mall Johor Bahru and gateway@klia2, showcasing a diverse selection of local artisans, fashion stalls featuring Baju Melayu and Muslimah wear, and an extensive range of Kuih Raya. Shoppers can enjoy a unique and vibrant Raya shopping experience, all under one roof.
Eco-Workshops & Green Rewards Program
To engage and educate shoppers on responsible and sustainable practices, WCT Malls will introduce:
- Eco-Workshops – In collaboration with SWCorp and PJ Eco Recycling Plaza (MBPJ), Paradigm Mall Petaling Jaya will host workshops and talk sessions focused on upcycling and sustainable living. These sessions aim to inspire a greener lifestyle by promoting creative ways to give new life to discarded items.
- Green Rewards Program – As part of WCT Malls’ commitment to sustainability, Paradigm Mall Petaling Jaya is collaborating with REFASH to host the “GoGreen Market” from 14 March to 6 April 2025.
This initiative promotes eco-conscious shopping by encouraging shoppers to recycle and sell their pre-loved clothing while earning WCT Malls E-Vouchers as a reward for their eco-friendly efforts. Through Ceria Raya, Mesra Bumi, WCT Malls reaffirms its commitment to sustainability by fostering awareness and encouraging shoppers to celebrate responsibly. Join us in embracing a greener Hari Raya, where tradition meets innovation in the most eco-friendly way.
For more details, visit www.paradigmmall.com.my
