TRIUM Card 1st Anniversary Celebration



TRIUM Card 1st Anniversary Celebration took place today with an exclusive fashion showcase. Its 1st anniversary marks a significant milestone for the programme which has garnered more than 120,000 members nationwide within a year. In conjunction with its anniversary, an exclusive TRIUM CARD Anniversary Collection by nichii featuring a myriad of colours and silhouettes was showcased at their store in Mid Valley Megamall.

The TRIUM CARD Anniversary Collection features two distinct yet cohesive lines made up of a 70’s bohemian vibe and contemporary alternative styles. The bohemian theme features amber, cream and olive colours with peeks of Aztec and paisley print. The pieces are of denim and cotton, cold shoulder A-line tops, midi column skirts with side slits and drop-waist sun dresses.






The contemporary line highlights colours like buttercup yellow and vibrant ultramarine blue dominating the collection. Designed with materials such as chiffon prints, brocade and lace, the collection features abstract Aztec prints, digital cloud prints and tropical floral prints to give off a contemporary, cool vibe. Expect to see A-line flare dresses, constructed dresses with front slits, oversized jackets, printed column dresses, mid-waist brocade shorts and ruffle detailing on sleeves and fronts of tops from this collection. The TRIUM CARD Anniversary Collection is priced from RM29.90 to RM129.90.

Speaking on their latest fashion showcase to celebrate TRIUM CARD’s 1st anniversary milestone, Tan Ai Lee, Head of Marketing for NFC Clothier said “Essentially a cardless programme, TRIUM CARD combines the best of the three brands – nichii, kitschen and dressingpaula. The response for the TRIUM CARD has been overwhelming. We are very motivated to constantly look to further enhance the programme and its usability to bring more and more gratification to our members”. Tan added that the app offers convenience for members and it is not just limited to collecting TRIUM CARD points and redeeming TRIUM CARD e-Vouchers but also getting the latest updates on promotions as well as receiving invitation to special events.






Apart from the basic benefits of being awarded free 100 TRIUM POINTS during their birthday month, TRIUM CARD members are also given the exclusive opportunity to shop at new store locations with pre-credited e-Voucher in their profiles and special-tier exclusive offers. Tan added “There is no better way to celebrate this momentous milestone, TRIUM CARD’s first anniversary, than to give back to TRIUM CARD’s loyal supporters, our top and most frequent shoppers. Our Top 20 TRIUM CARD Shoppers will be awarded with RM300.00 TRIUM e-Voucher and for TIER TWO, 30 TOP Shoppers will be awarded with RM100.00 TRIUM e-Voucher. Our members and loyal supporters will remain our main focus moving forward. We will constantly introduce offers and privileges, further programme enhancements and delivery improvements just for TRIUM CARD members.”

The TRIUM CARD Loyalty Programme was launched in August 2014 to reward loyal shoppers for the three main retail brands i.e. nichii, kitschen and dressingpaula. The loyalty programme rewards members with 1 TRIUM CARD point for every RM1.00 spent. Members can access the Loyalty Programme via its Mobile App ‘TRIUM CARD’ which is available on the Apple App Store and Android Google Play or via the website Upon accumulation of 500 TRIUM CARD points, a RM50.00 e-Voucher is rewarded to its member.

The TRIUM CARD Loyalty Programme is a partnership with service provider Fusionex. Since its rollout, the collaboration has initiated constant improvements to its features. Moving forward, TRIUM CARD and Fusionex will work hand-in-hand to further develop the system focusing especially on customer gratification. James Huong, Senior Vice President of Fusionex said “We would like to congratulate TRIUM CARD on its first anniversary. Nichii, kitschen and dressingpaula are all popular names for shoppers. Fusionex is honoured to be working together with these brands towards the fruition of the TRIUM CARD Loyalty Programme. It is heartening to see a great response from the public and likewise we hope to see it being a continued success!”

In conjunction with the 1st Anniversary celebration on October 14, newly registered members will receive a RM20.00 e-Voucher upon registration and all existing members will enjoy an exclusive one-day 2X points with TRIUM CARD. Shoppers can also expect to find special priced items in-store at the three brand’s participating stores.

About nichii

Established in 1985, nichii began as a small fashion retail company with three boutiques located in Kuala Lumpur. In the late 90s, the fashion brand ventured into the large-scale apparel retail business in response to the increasing demand for high quality apparel. Today, as one of the most talked about names in fashion, nichii aims to offer the best of fashion whether it is urban-chic, formal work wear or casual styles. nichii’s wide range of merchandise is now available at over 50 locations within Malaysia, Myanmar and Saudi Arabia.

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The TRIUM CARD synergizes the privileges and rewards across the nichii, kitschen and dressingpaula brands. Via the TRIUM CARD, members get to enjoy a wide array of rewards from spending in any participating nichii, kitschen and dressingpaula stores. Launched in August 2014, it serves as a platform to reward its members for their continuous support to the brands. Members can access the loyalty programme via its mobile app ‘TRIUM CARD’ which is available on the Apple App Store and Android Google Play.

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