the Curve Presents a Spectacular Journey into the World of Korean Lifestyle At The K Lifestyle Festival

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Brace yourselves for a spectacular celebration of Korean culture as the Curve presents the highly anticipated K Lifestyle Festival. The festival, in collaboration with K Plus Food Market, kicked off on a successful note today at the Centre Court, the Curve – captivating the hearts of K-pop fans, dancers, and visitors from all walks of life.

The K Lifestyle Festival will start from 23 June until 2 July 2023, transforming the Curve into a mesmerising lifestyle hub that provides shoppers with immersive and exhilarating experiences. Step into a whirlwind journey of K-pop, K-food, and K-culture at the highly anticipated K Lifestyle Festival in the Curve, Mutiara Damansara.

The festival was spearheaded by Yang Berusaha En. Khairul Azizi Bin Ismail, Chief Executive Officer of Boustead Properties Berhad, Yang Berbahagia Datuk Matthew Lee, Chairman and Founder of KMT Jaya Sdn Bhd, and graced by esteemed VIPs, including Yang Berbahagia Datuk Lee Jinbok, Tourism and Culture Ambassador, and Mr. Lee Sung Gi, Director General of Kotra

“I am thrilled to witness the enthusiastic response from Malaysians to the K Lifestyle Festival,” expressed Yang Berbahagia Datuk Matthew Lee, Founder and Chairman of KMT Jaya Sdn Bhd, who was among the VIPs present at the event. “This festival exemplifies the Curve’s commitment to creating engaging experiences for our shoppers and promises an even bigger and more immersive journey into the world of K Lifestyle in the future. The K Lifestyle Festival serves as a testament to the ever-growing popularity of K-pop and the vibrant K Lifestyle in Malaysia, and we are proud to be part of this celebration of culture and talent.”

The K-Lifestyle Festival aims to enhance the distribution network of Small and Medium Enterprises (SMEs) by partnering with local distribution channels like K-Plus. In collaboration with K-Plus, the festival will introduce new Korean brands to provide a wider variety of products for customers. This collaboration between Kotra, K-Plus, and the K-Lifestyle Festival will further strengthen the presence of Korean brands in the market.

Adding to the grandeur of the event, Mr. Lee Sung Gi, Director General of Kotra commended the festival’s success, saying, “The K Lifestyle Festival demonstrates the deep appreciation Malaysians have for Korean culture. It is heartwarming to witness the strong bonds of friendship between our nations.”

From the moment you arrive at the Curve, you’ll find yourself immersed in a kaleidoscope of booths, each offering a unique slice of Korean delight. Experience the K Lifestyle booth by K Plus and their partners, where you can explore the latest trends in Korean fashion, and lifestyle products. Indulge in tantalizing flavors at the Korean street food stalls, where mouthwatering delicacies await to satisfy your cravings. And don’t forget to try your hand at Korean traditional games, where laughter and friendly competition unite people of all ages.

The biggest highlight of the K Lifestyle Festival that will take center stage is the K-Pop Dance Competition. This electrifying extravaganza has captured the hearts of K-pop enthusiasts, with an astounding 23 dance groups that signed up to showcase their jaw-dropping talents. The competition kicked off with gripping semi-finals that took place at the Curve for two consecutive days, 24 and 25 June, setting the stage ablaze with mind-blowing performances. And as the tension mounts, the grand finale is set to take place on 1 July, where the ultimate top groups will storm the stage with an unparalleled display of passion, skill, and showmanship.

Guiding their competitors through this exhilarating journey were a star-studded panel of esteemed judges from both Korea and Malaysia, who brought their expertise and discerning eyes to the fore. Among them, Jee Yoon Sung, the CEO of HAERA INC. from Korea – renowned for his outstanding contributions to cultural performances – will be leading the panel and sharing his invaluable experience during the grand finale. His presence will undoubtedly elevate the competition to unparalleled heights.

In addition to the K-Pop Dance Contest, the K Lifestyle Festival offers visitors a myriad of booths and activities, creating a truly immersive experience. By tapping into the global K-pop sensation, the Curve has not only captured the hearts of Malaysians but also has become a destination for K-pop enthusiasts. The festival will envelop visitors in the vibrant tapestry of Korean culture, bringing together diverse audiences, all united in their love for the Korean Lifestyle, underscoring the powerful influence of this cultural movement.

The festival will culminate in a grand closing ceremony where the winners of the K-Pop Dance Competition will be announced and awarded their well-deserved prizes, where attendees will also have the opportunity to participate in a thrilling lucky draw.

Stay tuned as they continue to unveil captivating events that will transport you deeper into the heart of K-pop and the enchanting world of K Lifestyle. For more information on the Curve, please visit their website here or follow their social media accounts on Facebook and Instagram.

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