Synology Unveils Cutting-Edge Data Management And Security Trends Ahead Of World Backup Day

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Jason Sin, Country Manager at Synology Malaysia shares the latest in Cutting-Edge Data Management and Security Trends
Jason Sin, Country Manager at Synology Malaysia shares the latest in Cutting-Edge Data Management and Security Trends

Synology, the global leader in data management and security solutions, organized a media presentation in Kuala Lumpur in anticipation of World Backup Day on March 31st. The event focused on addressing the evolving landscape of data management and security trends, particularly in the context of the Malaysian market.

“Synology experienced an impressive 50% market growth last year, driven mainly by the increasing demand from SMBs and enterprises. The surge in demand for Synology’s backup solutions, exceeding 20%, can be attributed to Malaysia’s emergence as a prominent data center hub in the region. This growth has been further fueled by government initiatives encouraging businesses to allocate a greater portion of their IT budget towards security,” said Jason Sin, Country Manager at Synology Malaysia.

With the enforcement of the Personal Data Protection Act (PDPA) continuing to shape data management practices for businesses in Malaysia, the Synology event shed light on the challenges faced by small and medium-sized enterprises (SMEs) in adhering to stricter data governance requirements. These include data breach notification protocols, data subject rights management, and the appointment of Data Protection Officers (DPOs) in certain cases.

“The landscape of data management and security is rapidly evolving, and businesses need to stay ahead of the trend to ensure compliance and protect sensitive information,” said Jason Sin. “Our event aimed to provide insights into the latest trends and technologies shaping the industry, empowering businesses to safeguard their data effectively.”

In addition to compliance challenges for stricter PDPA requirements, the event also addressed pressing cybersecurity concerns, including recent data breaches such as the Maxis and YouTutor incident, ransomware attacks targeting Malaysian businesses, and cloud security risks associated with data residency and provider trustworthiness.

Synology provided a live session showcasing its exclusive backup solutions from the Active Backup Suite and Snapshot Replication. This demonstration highlighted practical approaches spanning prevention of malicious access, backup solutions addressing accidental deletion and ransomware threats, and streamlined data recovery processes. It emphasized the importance of a comprehensive backup strategy in combating ransomware attacks. During the presentation, Jason Sin showcased three critical phases of a robust data protection process using Synology’s dedicated solutions:

  • Prevention for ransomware attacks:

Synology demonstrated Secure SignIn, a secure login framework designed to enhance account security of Synology DiskStation Manager (DSM), the operating system that powers every Synology NAS. This feature verifies sign-ins using multiple methods, including approved sign-ins, verification codes (OTP), and hardware security keys. By implementing these security measures, businesses can significantly reduce the risk of unauthorized access and potential ransomware attacks.

  • Centralized data protection alleviating deployment burdens:

Active Backup for Business, an all-in-one data protection solution, was highlighted for its ability to centralize protection across diverse IT environments. This solution covers virtualized environments, physical servers, file servers, and personal computers, all powered by Synology’s award-winning DSM operating system. Synology showcased how administrators can efficiently deploy and manage data protection strategies through a centralized admin console, ensuring comprehensive backup coverage and seamless continuity of operations.

  • Key to effective backup: Comprehensive, streamlined data recovery:

During the demonstration, Snapshot Replication efficiently streamlined data recovery, providing robust backup capabilities against threats like accidental deletion and viruses. Synology simulated a ransomware attack by installing ransomware, followed by a swift data recovery conducted through Snapshot Replication. This showcased its effectiveness in restoring systems to a previous state and emphasized that only a rapid, comprehensive data solution is effective for enterprises. Administrators can configure scheduled snapshots and retention settings, ensuring efficient data management and recovery, even in scenarios where ransomware attacks occur.

Synology presented its complete product lines, catering to both individual users and enterprise-level storage and data protection solutions. From entry-level storage solutions to robust enterprise-grade systems, Synology showcased its commitment to providing reliable, scalable, and comprehensive solutions tailored to meet the diverse needs of businesses.

“Synology is poised for another year of significant growth in the enterprise segment, as the market is focusing on new technologies and the associated storage and backup requirements.” Said Jason, “We are excited to announce that we have more innovative solutions and hardware in the pipeline for later this year. Stay tuned for updates, as these upcoming releases will empower businesses to effectively navigate the evolving landscape of data challenges in the future,” said Joanne Weng, Director of the Department of International Business at Synology.

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