Sungei Wang Plaza Launches ‘Botanika Raya’ Campaign

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Sungei Wang Plaza transports you to a tropical forest flower village this Ramadan. From now until 17 April 2024, be mesmerized by the unique floral theme, “Botanika Raya” which combines both traditional and modern Raya elements around trendy fashion, traditional music and arts. A life-sized bull-cart at the Main Entrance will transport you back to the olden days. Marching into the Centre Court is a traditional village setting where a sturdy ‘kampong’ house is surrounded by vibrant flowers including the national flower, the Hibiscus blooming proudly among the bushes. It’s a lively moment at the Centre Court where Raya preparations are ongoing with Bamboo filled rice (Lemangs) lining in a row, a decorated pondok ready to host the guest and a comfortable child-friendly round shaped swing ready to row.

A decorated giant crescent moon structure is one of the centerpieces of this setup which is synonym with Ramadan and the beginning of Raya celebrations. Throughout the mall, the atmosphere is illuminated by shimmering lights fashioned in the shape of moons and stars, complemented by an array of tropical flowers and decorations, lending a touch of enchantment to every corner.

The General Manager of Sungei Wang Plaza, Mr. Joseph Teo said, “The Botanika Raya” campaign at
Sungei Wang Plaza rekindles the nostalgic olden days where it is important to embrace modernization while preserving traditions, culture and nature. In this Holy month, we have curated a unique festive ambience, complete with a bustling Blooming Raya Market, artistic redemptions, and engaging performances that embody the spirit of this Ramadan.”

GRAND LAUNCH OF “BOTANIKA RAYA”
The Grand Launch of “Botanika Raya” was officiated by Ms. Eliza Kow, the Secretary of Sungei Wang Plaza Management Corporation and Mr. Andy Cheng, the Treasurer of Sungei Wang Plaza Management Corporation along with distinguished guests from Giant Malaysia, Stoned & Co., and Eurekartstudio on 20 March 2024 at 5pm. Media friends and invited guests were treated to a combination of fashion, music and the art of cooking during the launch. Traditional singing and dance performances took place on stage before the stage was transformed into a runway fashion show for Stoned & Co., an independent local streetwear clothing brand showcasing their latest Raya collection.

The Stoned Blessed Collection.

Working together with Elecoldxhot (ECX), Stoned & Co. presented a special dance showcase exclusively for the guests of this special Grand Launch. Elecoldxhot consists of a professional team of hip-hop dancers, including local celebrity influencer Dennis Yin. At the end of the launch, a delicious Iftar feast awaited our media friends and guests at Taste of Asia. Lastly, during the Iftar session, a live cooking demonstration by Giant Malaysia and Saji was hosted by a celebrity chef known as Chef Norzailina Nordin, who demonstrated how to make delicious local cuisine. Chef Lin is an experienced chef with over 28 years of culinary and writing experience, and is also the author of 40 novels and 88 cookbooks.

FUN DAY OUT WITH CHILDREN FROM RUMAH BAKTI NUR SYAHEERAH
As part of our ongoing Corporate Social Responsibility (CSR) and Environmental, Social and Governance (ESG) initiatives, Sungei Wang Plaza brought joy to 30 underprivileged children from Rumah Bakti Nur Syaheerah for a fun day out at the mall on 20 March 2024. Accompanied by their caretakers, the children were inspired by the beauty of art at MinNature, one of the must-visit tourist attractions that specialize in creating and crafting miniature models that showcase the beauty of Malaysian architecture and culture.

The fun continued with a hands-on DIY Raya Shoes Workshop with JUMPA, where children unleashed their creativity by adding colours to their new pair of sneakers. Before ending their day at the mall, the children were treated to a scrumptious Iftar feast at Taste of Asia. Additionally, every child received a delightful festive bag, generously sponsored by Giant Malaysia and Sungei Wang Plaza Management Corporation, ensuring that the spirit of Hari Raya is shared by all.

BLOOMING RAYA MARKET
Get Raya-ready with Sungei Wang Plaza, the one-stop centre for affordable yet trendy Raya celebration needs. In addition to the thousands of options available in the mall, you can find decorated booths offering special festive products at their Blooming Raya Market, located at the Centre Court, Sungei Wang Plaza. Bring your family along to pick fashionable Raya attire with matching accessories for the perfect family #OOTD, traditional festive treats and home decor to impress your extended family when they visit. Enjoy a wallet-friendly shopping experience for the whole family to enjoy this Ramadan month.

RAMADAN MONTH HAPPENINGS
This Ramadan, you will be treated to a month-long celebration of creative and artistic music, fashion, art and food. The Centre Court will transform into a fashion runway this Ramadan with a Unique Image Fashion Competition, Raya Kids Performance & Fashion Show and ALIST Raya Junior Fashion Show. Gain inspiration for your upcoming Raya outfit from these fashion enthusiasts. Also, enjoy the renditions of traditional local hits from their busker friends at the Main Entrance every Friday evening, dance performances and the traditional Kompang & Silat showcase at the Centre Court every weekend.

Ukulele and orchestra fans must not miss the Raya Rhythm with Ukulele by PPMUM and stay tuned for Raya Harmony: A Festive Symphony by Clap and Tap String Orchestra. In addition, you can also unleash your creativity at the DIY Your Raya Shoes Workshop by JUMPA. Paint your masterpiece and bring it home with you. Lastly, shoppers can learn from Pau Pak Ngah on how ‘pao’ is made from scratch by using fermented dough shaped into round sizes and filled with a variety of fillings. Shoppers can also catch another demonstration on how to make Smoothies by Lolly Bowly.

“BOTANIKA RAYA” PHOTOGRAPHY CONTEST WITH STREETMEETMY
In collaboration with StreetmeetMY at Sungei Wang Plaza, shoppers and visitors are welcome to join the “Botanika Raya” Photography Contest! Photography enthusiasts are invited to showcase their talent by capturing the artistic “Botanika Raya” decorations at the Main Entrance and Centre Court until 31 March 2024. Participants stand a chance to win exclusive prizes sponsored by Sungei Wang Plaza, with the winning masterpiece potentially being featured in the mall.

Steps to join:

  1. Capture creative photographs of the “Botanika Raya’” decoration at the Main Entrance and Centre Court of Sungei Wang Plaza.
  2. Submit your photograph via a QR code provided.
  3. Share your photograph on your social media platform (Facebook or Instagram post) with the following hashtags

#BotanikaRayaAtSungeiWangPlaza #RayaWithStreetMY #SungeiWangPlazaPhotograhphyContest

EXCLUSIVE RAYA REDEMPTIONS
To express their gratitude for your continued support, we are offering exclusive redemptions for their shoppers this Ramadan month. With a minimum spend of RM150, shoppers can redeem a set of Botanika Raya Packets with a maximum of TWO (2) accumulated receipts. For those who spend a minimum of RM350, can redeem an exclusive Blossom Tote Bag with a maximum of TWO (2) accumulated receipts.

Both premium gifts are designed by renowned local illustrator Ashikin Hussin, also known as Eurekartstudio. The redemptions can be redeemed at the Customer Service Counter on the Ground Floor and are subject to terms and conditions.

“Togetherness is the key to our continuous success and innovation in every campaign. We would like to express our gratitude to all our event partners namely Giant Malaysia, Stoned &Co., Eurekartstudio, Rumah Bakti Nur Syaheerah, ALIST Academy Malaysia (kids & teens model academy), Persatuan Pencinta Musik Ukulele Malaysia (PPMUM), Clap & Tap String Orchestra and StreetmeetMY for their valuable support in making this Botanika Raya campaign a successful one” said Ms. Michelle Siew, Chairman of Sungei Wang Plaza Management Corporation.

For more information, visit Sungei Wang Plaza’s website at www.sungeiwang.com or check real-time updates on Sungei Wang’s Facebook page at www.facebook.com/sungeiwangplaza.

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