Soft Launch Of Malaysia International Shoe Festival 2016



If you look around the shopping malls on any day, you’ll see the shoe shops always have customers and some have more than others. Most of us aren’t content with one or two pairs of shoes as we’re always on the look-out for more fashionable pairs to go with our clothes. For women, we have wedges, kitten heels, high heels, sneakers, sandals, boots, pumps, loafers, flats, brogues and the list goes on. We’re lucky to have many choices of footwear here as we have locally made as well as a fine selection of imported footwear.

The Malaysia International Shoe Festival (MISF) 2016 is back with its 7th edition and it kicked off with a soft launch on Saturday, 9th April 2016 from 2-4pm at the main entrance of Sungei Wang, Kuala Lumpur. A fashion show began the celebration of the soft launch, showcasing the latest shoe creations from this year’s exhibitors. Also on display were last year’s creative shoes, which were designed by participants in the Malaysia Footwear Design Competition.



The Malaysia International Shoe Festival 2016 is supported by the Ministry of Tourism and Culture Malaysia and organized by The Malaysian Footwear Manufacturers Association (MFMA). The festival will take place at Hall 4, Putra World Trade Centre (PWTC), Kuala Lumpur on 29th April 2016 for traders and public and is open to the public from 30th April to 1st May 2016 (10.30am to 8.30pm).

It is also timely as Tourism Malaysia has recently launched the Malaysia National Sales shopping campaign that offers shoppers special deals, huge discounts, in-store surprises, redemptions and many more.

In keeping with MISF 2016’s theme “Sole of the Nation : A Colourful World of Shoes”, this seventh edition festival will see local and international brands including Nike, Adidas, Fiorucci, Puma, Lame, Ecco, Lanbahann, Brooks, Christy Ng, Fipper, Asadi and many more, participating at Hall 4, PWTC from 29th April to 1st May 2016.

A special highlight is the showcase of International Sneakers Collection that will excite shoe enthusiasts with limited edition Air Jordan Nike shoes, adidas NMD, adidasYeezy, adidas Tubular ‘Doom’, Nike Airforce, Puma x Rihanna ‘Creepers’, Airmax and ultramoire.