SK-II #ChangeDestiny Museum


Nicholas de la Giroday, CEO P&G Malaysia welcoming SK-II Brand Ambassadors, Lee Sinje & Godfrey Gao

SK-II’s #ChangeDestiny Museum was launched this afternoon attended by two of their Brand Ambassadors and celebrity A-listers, Godfrey Gao and Lee Sinje and other local celebrities. This is quite a big and nicely designed “museum”. It’s the 1st time I have ever visited a beauty museum and it is interesting.

The SK-II #ChangeDestiny Museum features four interactive zones:

  • Skin x Life Zone which includes “Skin & Life confessions” of Malaysian women who shared how and why good skin is important in life.
  • #ChangeDestiny Zone where visitors can ‘talk’ to their future selves and watch an inspiring story of changing one’s destiny.
  • Heritage Zone that amongst others, traces the key milestones of Pitera™ and SK-II’s iconic Facial Treatment Essence with demonstration on the tips and usage of Facial Treatment Essence; the discovery of Pitera™ will also be showcased in this zone.
  • Celebrity Zone where visitors can have their pictures taken with SK-II’s mock life-size ambassadors and take home a complimentary print out of the picture.

SK-II #ChangeDestiny Museum is located at Old Wing Concourse of 1Utama Shopping Centre in Petaling Jaya till 11 January 2015, 10am to 10pm. Visitors will have the opportunity to participate in exciting activities and win attractive prizes. Not forgetting, if you would like to purchase a bottle of Facial Treatment Essence, here’s how to get a fab GWP.