Signature Market, Malaysia’s leading online marketplace for healthy and organic products, opens its first retail outlet in Klang Valley as part of the brand’s mission to make healthy living more accessible to Malaysians. The outlet is located at LG-215, IOI City Mall, Putrajaya and is the first mobile-enabled retail outlet in Klang Valley. This expansion is part of Signature Market’s strategy to continue to expand its Online-Merge-Offline (OMO) experience.
To enhance the retail experience, Signature Market has invested in Electronic Shelf Labels (ESLs) to sync online website prices with its retail store. Customers can also install the Signature Market mobile app to navigate the store and get full details of the products and extra promotions corresponding to their membership tier. With the Signature Market app, customers can track their purchases online and offline, collect points, upgrade their membership tier, and discover special coupons available for redemption.
Signature Market will also be offering its customers an additional 20% off their entire in-store purchase to encourage app downloads and membership. This exclusive voucher is valid for new and existing members and can be redeemed at the IOI City Mall outlet from 15th May to 14th June 2023. Although the additional discount of 20% is only applicable to in-store purchases, customers can be assured that the prices of all products will align and tally with the official website, ensuring consistency across all channels.
“With the opening of our first retail outlet in Klang Valley, we are bringing our online shopping experience offline to reach a wider audience. We believe that the mobile-enabled store, Electronic Shelf Labels, and our app will enhance the shopping experience for our customers, making it easier for them to make healthy choices,” said Edwin Wang, CEO and Co-Founder of Signature Market.
In conjunction with the launch of the store, Signature Market has collaborated with FUJIFILM Malaysia instax to incorporate a “polaroid” film photo concept into its new retail store. As part of its efforts to create an inspiring and memorable shopping experience, the interior of the outlet features posters of the respective brands in a “polaroid” film photo theme to showcase the wide range of products available to customers. During the store’s opening month, Signature Market will be rewarding one top spender per day with a unit of instax mini 11 and one unit of instax mini 10s film pack. There are a total of 15 units of each item available, so customers will have a chance to win throughout the opening month.