Juniper
One of Malaysia’s leading home solutions brands, RUBINE, the flagship home-grown brand of Fiamma Trading Sdn. Bhd. (“Fiamma Trading”), a wholly owned subsidiary of Fiamma Holdings Berhad (“Fiamma”), today celebrated a defining milestone in its growth journey after its EOS Series Water Heater was officially recognised by the Malaysia Book of Records (“MBOR”) as the country’s thinnest instant shower water heater.
Built Into a Broader Growth Strategy
RUBINE sits within Fiamma’s Trading and Services segment, the Group’s primary earnings engine. Its strategy is built on continuous brand development, expansion into high-growth product categories, and close collaboration with manufacturing partners to speed up product development, energy efficiency and smart solutions, areas where consumer demand is rising.
“For RUBINE, today marks the culmination of years of purposeful investment in innovation, engineering excellence and trusted partnerships. This Malaysia Book of Records recognition not only affirms what we have achieved, but also reflects the valuable contributions of our partners, including Versatile Setup Sdn. Bhd., whose expertise and collaboration have been instrumental in this journey. Together, we remain committed to building a stronger, more integrated business that will continue creating value for customers, business partners and shareholders for many years to come.” said Mr. Jimmy Tan, Fiamma Group Chief Executive Officer.
The Engineering Behind the Record
RUBINE’s engineering focus is most evident in the engineering of the EOS Series, which refers to its proprietary Energy Optimisation System, a technology that intelligently balances water flow and power consumption to reach the desired shower temperature quickly while minimising energy and water wastage.
The EOS Series comprises of two models, EOS PRIME and EOS ULTRA SLIM, each equipped with a suite of safety and smart features. Both models are fitted with a Double Protection, Double Thermal (DPDT) safety system, which instantly isolates the live and neutral lines in the event of an electrical anomaly to deliver complete circuit isolation, and a Dual Valve system that automatically expels residual hot water trapped in the chamber once the shower is turned off, preventing sudden scalding for the next user. A digital touch control panel with Last Memory Function allows users to return to their preferred temperature setting at a single touch, while selected models are equipped with a high-efficiency DC inverter pump, engineered to operate below 45 decibels while boosting weak incoming water pressure, a feature particularly suited to high-rise residences and homes with inconsistent water flow. The EOS PRIME model additionally features a built-in rain shower and hand shower, allowing users to switch between the two within the same space-saving unit.
“Every record recognised by the Malaysia Book of Records undergoes a rigorous verification process, and the EOS Series was no exception. Our team independently measured and confirmed the 45mm profile against the relevant category benchmark before this achievement could be certified. It reflects the calibre of engineering precision we look for, and we are pleased to recognise RUBINE’s achievement today,” said Mr. Jwan Heah Yeow Hooi, Chief Operating Officer Malaysia Book of Records.
The EOS Series is the result of a collaborative effort between Fiamma Trading and Versatile Setup Sdn. Bhd., combining innovation, expertise, and engineering excellence. The series is supported by an extensive nationwide network of authorised dealers and comprehensive after-sales service.
For more information on the RUBINE EOS Series and RUBINE’s full range of home solutions, visit www.rubine.com.my or speak to authorised dealers nationwide. Follow RUBINE Malaysia on Facebook (facebook.com/rubinemalaysia), Instagram (instagram.com/rubinemalaysia) and TikTok (@rubinemalaysia) to stay updated on new product information and upcoming campaigns.
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