‘Rasa Muhibbah, Sedaap Bersama’ Mi Sedaap And Hock Kee Kopitiam Unite For Ramadan With Uniquely Malaysian Dining Experience

Mi Sedaap Goreng Asli with Hock Kee Chicken Satay

From packet to kopitiam plate, Mi Sedaap is redefining how Malaysians enjoy instant noodles this Ramadan with Hock Kee Kopitiam. Malaysia’s No. 1 choice for Mi Goreng, Mi Sedaap partners with Hock Kee Kopitiam, a restaurant rooted in nostalgic local flavours, to introduce a limited-time dining collaboration under the ‘Rasa Muhibbah, Sedaap Bersama’ theme, featuring two specially crafted dishes, Mi Sedaap Goreng Asli with Hock Kee Chicken Satay and Mi Sedaap Soto Ayam, available at selected Hock Kee Kopitiam outlets.

Crafted with Hock Kee Kopitiam’s signature kitchen touch, the two exclusive creations elevate familiar flavours into a warm restaurant-style experience. Mi Sedaap Goreng Asli is enhanced with complementary toppings with its signature kriuk-kriuk fried onion crunch, layered over springy noodles made from high-quality imported flour from Canada and Australia. Paired with Hock Kee’s juicy, flame-grilled Chicken Satay, glazed in a rich, slightly sweet marinade with a hint of charcoal smokiness, the dish delivers a perfect balance of savoury and sweet flavours. Mi Sedaap Soto Ayam features a unique aromatic broth with a squeeze of lime for a light sourish tang, enhanced with its signature “gurih powder” made from garlic and lemongrass that delivers a bold, authentic depth of flavour, paired with springy noodles for a comforting and truly satisfying bowl.

(L) Ng Hock Guan, Country Manager of Mi Sedaap from Gentle Supreme Sdn Bhd, and (R) Nick Ng, Founder of Hock Kee Kopitiam, sharing insights on the collaboration and the inspiration behind the exclusive menu creations

“Mi Sedaap has always focused on flavours that Malaysians instantly recognise and enjoy. As we bring Mi Sedaap into a dine-in setting, it was important for us to collaborate with a partner that reflects the same authenticity and familiarity. Hock Kee Kopitiam stood out for its strong reputation in serving genuine kopitiam dishes that generations of Malaysians grew up with. This collaboration is about creating a shared dining experience where comfort, flavour and togetherness come together in one bowl,” said Ng Hock Guan, Country Manager of Mi Sedaap from Gentle Supreme Sdn Bhd.

“For us, this collaboration is about redefining how Mi Sedaap’s flavours can be experienced through our kitchen. Rather than changing what people already enjoy, our chefs focused on preparation techniques, garnish and balance to present each bowl with greater depth and character. It is an exciting opportunity to showcase creativity while keeping the dishes comforting, approachable and enjoyable for diners to share,” said Nick Ng, Founder of Hock Kee Kopitiam.

(L) Ng Hock Guan, Country Manager of Mi Sedaap from Gentle Supreme Sdn Bhd, and (R) Nick Ng, Founder of Hock Kee Kopitiam, presenting the exclusive menu creations

To make the celebration even more rewarding, customers can enjoy a special Ramadan promotion throughout the campaign period. Dine-in customers who order any new Mi Sedaap dish and purchase one Mi Sedaap bundle on the same receipt will receive a FREE limited-edition Mi Sedaap bowl, making it the perfect opportunity to share the experience with family and friends during buka puasa.

Join them on this exciting journey as they celebrate this limited-time offer of Mi Sedaap’s new creation dishes and the vibrant culinary setup of Malaysia. This exclusive promotion is available only at selected Hock Kee Kopitiam outlets located at City Square, Sanctuary Mall, BBCC Tuah, Eco Majestic, AEON Shah Alam, Kota Damansara, and its latest outlet, Makan-Makan at the Vertical Podium, Bangsar South.

For more information and updates, please follow Mi Sedaap social media (Instagram, TikTok and
YouTube) or Hock Kee Kopitiam.

Juniper

City slicker, prolific blogger and food lover who loves to review products and food & everything else in between.

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