From Busan To Seoul: NONGSHIM Malaysia Expands Its Hit TikTok K-Drama Universe With The Launch Of Season 2

NONGSHIM SHIN Ramyun, Korea’s No. 1 instant noodle brand, announces the return of its groundbreaking NONGSHIM TikTok K-drama micro series with Impian Di Seoul, the highly anticipated second season following the viral success of Salju Di Busan.

Reuniting NONGSHIM Malaysia Brand Ambassadors Khai Bahar and Wany Hasrita, Impian Di Seoul delivers deeper emotional twists, rising suspense, and addictive cliffhangers set to keep audiences hooked episode after episode. Premiering during the 9th Malaysia International Film Festival (MIFFest) 2026, the new season marks another milestone in NONGSHIM’s evolving storytelling journey, underscoring the growing recognition of branded microdramas as a legitimate and engaging entertainment format.

Salju Di Busan, NONGSHIM’s inaugural TikTok-exclusive K-drama launched last year, captivated audiences with its blend of Korean-inspired storytelling, local flavour, and dynamic short-form entertainment. Beyond generating strong audience engagement, the campaign also contributed to a notable uplift in product sales, reinforcing the growing influence of entertainment-led marketing among Malaysian consumers.

With Season 2, NONGSHIM doubles down on its mission to engage digital-savvy youth with stories that resonate. After exploring friendship and rivalry in Busan, the new season dives into the pressures of pursuing one’s dream career, authenticity, and online culture in Seoul, while celebrating Malaysia’s love for food, creativity, and cultural fusion.

“The overwhelming response to our first TikTok micro series exceeded all expectations,” said Antonio Jo, CEO / President of NONGSHIM. “What began as a bold experiment has blossomed into a cultural phenomenon, uniting Korean and Malaysian audiences in a new wave of digital storytelling. Beyond strong viewership and audience engagement, we also saw meaningful business impact, demonstrating that authentic storytelling can create genuine connections with consumers. For Season 2, we are raising the bar not only to entertain, but also to celebrate the shared love for drama, food, and creativity that connects Malaysia and Korea.”

Foo Siew Kheng, Commercial Manager of GBA Corporation (NONGSHIM Malaysia) added, “As a brand rooted in flavour and fun, we are thrilled to see Salju Di Busan spark such excitement among Malaysians. The first season also featured NONGSHIM’s original soundtrack, Makan Cintaku, a soulful duet by Khai Bahar and Wany Hasrita that further deepened audiences’ emotional connection with the story. Season 2 is our commitment to keep things fresh by blending relatable stories with innovative digital formats that truly engage local audiences. And just like our stories, there’s always something new and flavourful we would like to introduce from NONGSHIM.”

“At MIFFest, we believe great storytelling has the power to transcend formats, platforms, and borders. As audience behaviours continue to evolve, it is exciting to see new forms of storytelling, such as microdramas, finding their place within the broader creative landscape. Projects like Impian Di Seoul reflect how brands, filmmakers and digital platforms can come together to create stories that are emotionally authentic, culturally relevant, and capable of resonating with audiences in meaningful ways,” said Joanne Goh, Founder and President of the Malaysia International Film Festival (MIFFest).

Premiering during 9th MIFFest 2026, Impian Di Seoul reflects NONGSHIM’s belief that storytelling can extend beyond traditional advertising to become a meaningful way of expressing the brand’s values, cultural relevance, and emotional authenticity. As the boundaries between cinema, digital entertainment, and branded content continue to evolve, the series demonstrates how compelling stories can transcend both platform and purpose.

Synopsis: Impian Di Seoul

Season 2 welcomes back Khai Bahar and Wany Hasrita as Omar and Hanna, reigniting the chemistry that captivated fans in the first season. But just as their relationship begins to fall into place, the arrival of a mysterious new character, Cidi, played by Shahz Jaszle, threatens to change everything. With hidden motives, rising tension, and unexpected twists, Cidi’s presence is set to shake up Omar and Hanna’s journey in ways audiences will never see coming.

Stream the Series, Feel the Craze

Produced by award-winning creative agency Red Communications, founded by renowned filmmaker and producer Lina Tan, and directed by award-winning director Umi Omar, Impian Di Seoul combines cinematic storytelling with the accessibility and immediacy of TikTok, delivering gripping narratives, heightened emotions, and social media moments that capture today’s digital culture.

In an exciting first for the series, Impian Di Seoul will feature multiple alternate endings, giving fans the power to influence how the story concludes. Audiences will be invited to vote for their preferred ending on TikTok, turning viewers into active participants in Omar and Hanna’s emotional journey and creating an interactive viewing experience designed for today’s social-first generation.

Umi Omar began her career as an assistant director for the critically acclaimed 2011 film Songlap. She transitioned to directing with the popular series OH MY ENGLISH! and later directed the feature film GOL & GINCU vol.2, for which she was nominated for Best New Director. Her professional experience also includes working as an assistant director on major international productions such as Crazy Rich Asians and Westworld.

Catch Impian Di Seoul starting on 21 July 2026 exclusively on NONGSHIM Malaysia’s TikTok account, and don’t miss the chance to vote for your preferred ending as the drama unfolds.

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