Global sports brand PUMA has officially launched its new PUMA Hijab in Malaysia – a show of commitment to serving people of all walks of life. This is the brand’s first-ever activewear hijab with a homegrown design specifically aimed to help local hijabis move more freely and comfortably all day, especially while they’re powering through their fitness and exercise regimes.
Launched as part of the brand’s #FlexHijabku campaign, the PUMA Hijab is made of high quality lightweight and breathable fabric which offer flexibility and versatility. Moreover, it was meticulously designed not just for the track, field, court, or gym; but for a stylish and comfortable all-day wear as well.
“As everyone gradually returns to the outside world post lockdown, having the right attire would make a world of difference in resuming our everyday activities once again. The PUMA Hijab was designed with that notion in mind – to provide a versatile activewear hijab that is not just suitable for sports and fitness, but complementary to everyday, casual outfits too,” said Eleanor Wang, PUMA Southeast Asia’s Head of Marketing.
“The PUMA Hijab can be purchased at Al-Ikhsan stores, which is the PUMA Hijab’s exclusive distributor in Malaysia. With this, we hope that Malaysians will have the courage to tackle the shifting tempo of the new normal,” she added.
The PUMA Hijab was tailored in length to provide sufficient and comfortable coverage past the chest area – a feature that many other activewear hijabs lack. Moreover, it was specially designed to feature small openings on both its sides so that the use of earphones and earbuds is as ergonomic and convenient as possible.
The PUMA Hijab is available in black, with S and M sizes. As an Al-Ikhsan Sports exclusive, it is now available across all Al-Ikhsan Sports stores and on alikhsan.com at only RM89.